Seth Godin describes a “Purple Cow” as an example of something truly remarkable. Any person on the planet who happened to pass by a purple cow would exclaim, “Wow!” It would be worthy of remarking on.
The “wow factor” was how I described my art during college, before I ever heard of Seth Godin. It needed to help people feel a sense of awe. College professors urged me to explore abstract, sculptural art and the result was Mindscape: an art installation with over 1,000 abstract sculptures.
Sculpture doesn’t currently pay the bills. During college, I discovered that pottery could, but needed to change my path. One of the biggest challenges since has been trying to craft truly remarkable pottery that is capable of communicating a comparable, “WOAH!” as stepping inside 1,000+ sculptures.
Purple Cow helped me filter this energy into an original, gorgeous coffee mug, which evolved into the “Cosmic Mug” over years spent finding my artistic voice. Communicating the “wow factor” through photography was another obstacle we had to tackle, while switching from local pottery sales to online sales all over the world.
This photo has the “wow factor” thanks to talented photographer Nicole Pederson.
“If a narrative isn’t working, well then, really, why are you using it? The narrative isn’t done to you; the narrative is something that you choose. Once we can dig deep and find a different narrative, then we ought to be able to change the game.”
P.s. Seth Godin is also featured at length in “Tools of Titans” starting on page 237. Enter the Inspirational Pottery and Book Pairings Giveaway (active until January 27th, 2017) and you could win one of 5 Random Cosmic Mugs paired with one of 5 copies of “Tools of Titans” totally free.