(estimated reading time: 8-10 minutes)
For years, thousands of people have regularly watched me handcraft pottery in live videos. I’m honored they find my art fascinating. But whenever I share an opinion unrelated to pottery, that doesn’t perfectly align with their worldview, people get upset.
It’s the same problem every artist, company, and public figure must face when they share anything outside of their usually scheduled programming. The dreaded, “Stay out of politics!”
That’s one of the biggest lies in society today: that we all need to agree on everything all the time. And if we don’t agree, then we need to somehow cut those people out of our lives.
Art is a search for truth. I’m an artist, so I never shy away from tough topics. But as we learned in “The Social Dilemma,” social media companies profit when we argue. That’s why it’s our duty to be compassionate and open minded on our search for truth, especially when we don’t agree.
Until recently, Minnesota wasn’t a place I really ever thought of as having racial problems. It’s in the northern United States, which fought against slavery in the Civil War. We even have the reputation of being “Minnesota Nice.”
But in the past 2 years, the New York Times published two articles about dealing with racial problems in Minnesota, both just a few miles from my pottery studio:
We live about an hour north of where George Floyd was murdered in May 2020, shocking the world.
For years, I’ve made it a priority to donate thousands of dollars of pottery revenue to non-profit charity causes I believe in. With that in mind, I decided to make art about fighting racism, as my first NFT.
NFTs are basically just new ways technology lets us make art. If you don’t understand what NFTs are, and why they’re important, you can learn more in this helpful Forbes article.
If my NFT sells, 100% of the primary sale will be donated to an organization that worked for racial equality alongside Martin Luther King, and who I believe still does good work fighting racism today: the NAACP. And if it doesn’t sell, it will still raise awareness about an important problem: the scientific consensus that shows how black people today are more likely to be killed by police than white people.
After I made this art, people were outraged. They said:
“Shame on you.”
“Stick to making pottery.”
“Ruining your pottery now!”
“Systemic racism does not exist.”
At first, I felt embarrassed. Maybe they’re right. Am I making a mountain from a molehill? I want my art to help people, not upset people. Maybe racism isn’t actually that bad.
That feeling didn’t last long. A month after I published my art, a white man was arrested just a few miles from my pottery studio. He crashed a stolen car into the house of a black family, after months spent harassing them for being black.
A few weeks ago, I was vacationing on the east coast. I met a kid named Dave (not his real name) while lifting in a hotel weight room.
Dave walked in wearing jeans and a winter coat. He went straight to the big, pulley machine and proceeded to do one of those ridiculous lifts that instantly tells you this kid had no idea what he was doing.
Dave was all talk. He struck up a conversation with a girl doing sit ups. I was eavesdropping from the elliptical. The room was small, it was just us three.
I looked at Dave and said, “Damn man you’ve got some crazy stories!”
Dave looked at me with shy confidence. I asked him to come try free weights. He grabbed two 20lb. dumbbells and sat on the padded bench. I walked him through 10 reps, showing him how to touch his chest with the edge of each weight, then clink them together at the top.
“He looks like 50 Cent, doesn’t he?” I said to the girl.
“Yea he kind of does, they’ve got the same jawline.”
Dave said, “Who’s 50 Cent? Is he one of those dead rappers?”
“No he’s definitely alive,” I said. “He’s a businessman, worth about $100M. He grew up in a tough neighborhood, got shot 9 times, went to jail. But he read a lot of books. Now he’s a millionaire. You should read his book, The 50th Law by Robert Greene. You’ll love it.”
Then I left.
Systemic racism is when people suffer from systems, like redlining, a racist housing practice that was common for most of the 20th century. Black people were denied equal housing rights, causing poverty and crime. Of course redlining is illegal now, but future generations are still dealing with the long-term consequences.
I’m not condoning what Dave and George Floyd did. Floyd was a crook, in and out of jail, from problems of his own making. And Dave needs to realize that his bad actions, even as a 15 year old kid, will lead to severe consequences.
But it’s also true that Floyd and Dave are victims. Yes, it’s possible to be both a criminal and a victim. Baltimore, Minneapolis, and how many other cities are still racially divided?
We’ve made massive steps in the United States to fight systemic racism, far more than most countries. But we need to stop pretending that we’re finished.
Fighting systemic racism is no more or less important than other problems. Yes, we need to provide better healthcare for people who are suffering. That’s why I donate to St. Jude’s Children’s Hospital. Yes, veterans deserve more of our honor and support. That’s why I donate to Wounded Warrior Project.
Helping one cause doesn’t take away from another. You have to support all ideas that are worth solving, and approach all of them with empathy.
Most inner city slums in the US are mostly black communities today, hurting the descendants of enslaved African Americans. Reparations could come in many forms: housing, college level education, land, cash, or a revenue stream. None will be a perfect solution, but we should tests these options. Legislation on reparations is overdue.
End the hypocritical stupidity putting people in jail for using a medicinal plant that is far safer than alcohol and tobacco. Alcohol kills millions of people every year. Cannabis science has insufficient evidence of even a single death from overdose. Legalize it, regulate it for safety, and tax it.
This is a racial issue because black communities have been statistically jailed higher than other races, especially for non-violent crimes. They should get a profit share of cannabis tax revenue as part of reparations, like Native Americans get casino revenue.
A good system for judging whether or not to celebrate someone from the past is if they were good in their time, judged by the standards of their day, not just ours.
George Washington was a farmer who owned slaves, but he made the rare choice to free them, and spoke often about his desire to end slavery. He knew the topic of slavery would tear our fledgling country apart, foreseeing the Civil War before almost anyone. That’s why Washington’s ideas are worth celebrating, and his statues worth honoring, even today.
Columbus was an explorer, and exploration should be celebrated. That’s why we donate to the Planetary Society every month, and their mission to encourage space exploration. We should honor the deep, human need to explore. But Columbus was also a ruthless conqueror who tortured people for not bending to his will. We should celebrate exploration, not conquest.
Today there is a movement to replace Columbus Day with Indigenous Peoples’ Day. This is a good mission. It’s true that most indigenous people were just as violent as Columbus, even amongst their own tribes and cities. But it’s better to celebrate people who fought in defense of their culture, who stood up to conquerers.
History is full of ideas more worthy of celebrating than Columbus.
For example, the 300 Spartans, who fought and died 2501 years ago at the Battle of Thermopylae. The Spartans were far from perfect. But they’re remembered for fighting against conquerors, sacrificing everything to defend the idea of freedom in the face of tyranny.
That’s why I make pottery to honor these ancient Spartan Warriors, in collaboration with world renowned author Steven Pressfield.
Some people think businesses should stay out of politics to make customers happy. They’re not wrong, it makes good business sense. You’ll probably make a lot more money that way.
When I designed a “Cosmic Mug” style Factory Made in China, the mugs helped us generate the highest monthly revenue in my company history. Affordable and beautiful. Win-win, right?
Not exactly. Even though this project was profitable, I ended it. I don’t want to participate in growing a system of factory workers doing hard, manual labor, when I believe it’s better to make art.
My decision was also related to fighting racism. That’s why I donated to the Uyghur Human Rights Project to assist with Uyghur people who are being oppressed by the Chinese government, as evidence from BBC reports. More remarkable evidence comes in this heartfelt podcast interview on Daily Stoic with Uyghur Refuge Ferkat Jawdat. The story of his trapped, tortured mother was enough to encourage me to donate to their worthy cause.
The pot below was made by David Drake, aka “Dave the Potter,” an enslaved potter in the 1800s in South Carolina. Legend tells how Dave lost a leg because his owner beat him for inscribing his pottery with poetry.
“I made this jar for cash, though it is called lucre trash. – Dave”
As an enslaved person, Dave surely knew that any act of expression could have dire consequences. Imagine being so oppressed that writing a poem costs you your leg. He did it anyway. That’s why Dave’s craft embodies true courage.
I believe we should honor good ideas, and people who made worthy sacrifices. George Floyd may not have chosen to be a martyr, but his sacrifice is worth honoring because it represents bigger problems that we all have a duty to solve.
Politics will never be the main focus of my art. But I’ll never shy away from sharing ideas that I believe make the world better.
What’s a better combo than a great book and mug? Start your day with one of our most popular, valuable coffee mug styles by Cherrico Pottery. Enjoy your morning coffee over a new book by New York Times bestselling author Ryan Holiday. One lucky winner will get:
If you make art, eventually you’ll come across someone who won’t like your work. They might even hate it, hurl insults, and tell you why they’re right and you’re wrong. Always remember— trying to please everyone is a trap. Take criticism for what it is: a sign that your art is powerful, and that you’re not making art for critics, or for everyone. You’re making your art for your fans, and your love of the craft. Admit that this is enough, and ignore the rest.
(estimated reading time: 4-6 minutes)
For about 15 years, I’ve been making pottery full-time. First as a student, then by starting Cherrico Pottery. After handcrafting about 30,000 pieces of pottery, I can tell you from first hand experience that making pottery is really hard.
I’m a “production potter” which means I make pottery in repetition, in a variety of styles and colors, for people to eat and drink from. Each month, I handcraft about 500 pieces of pottery. Then, a team of employees sand, polish, pack and ship each pot to customers, for people to use and enjoy in their own homes.
It’s a good living, but that’s a lot of pottery to make by hand.
Repetitive work is tough. If you’re not careful, you can get overuse injuries:
For long-term sustainability, of both employees and me, I need to continually explore ways to reduce the strain on our bodies.
Two years ago, I began a research project. I tested having a version of my “Cosmic Mug” designed and made in a factory, by other workers. I created “Cosmic Mugs” to inspire us to think about how all human beings are connected, through the cosmos. So, why not use factories globally to create thousands, perhaps millions of mugs?
The goal was to get the price down to $19.95 for a pair, with free shipping, so anyone could afford Cherrico Pottery.
At first, China seemed like the perfect place to mass produce porcelain, a.k.a. “Fine China” because the Chinese have spent 2,000 years mastering the craft. With 1.4 billion people and hundreds of porcelain factories, they can make thousands of artistic mugs fast, cheap and with remarkably high quality.
After choosing a factory, I designed and bought roughly 1,000 mugs at about $10-$15 each. Most sold for about $26-$36 each.
That’s a pretty good start, considering over 800 sold and only 200 remain.
Next, I got a quote for a larger order of 10,000 mugs. They could be finished in 30 days, at around $4 per mug.
Sounds great, right!? That’s a 60%+ lower cost up front for me. That also means lower prices for customers– win win?!
Not exactly. I decided not to buy 10,000 mugs. Instead, I’m ending the project.
Why I’m Ending Our “Factory Designed Cosmic Mug” Project
After the remaining 200 Factory Designed Cosmic Mugs sell out, they’ll be gone for good. Seriously. No April fools.
Years of diving deep into the business of factory sourcing has given me one key takeaway: factory work is really hard on people.
I want my art to be good for all humanity, not just profitable.
For a quick glimpse of what it’s like to work in factories, these two documentaries are enlightening. Both helped influence my decision to start, and also end, my project.
Here at Cherrico Pottery, we considered building a factory ourselves, to have more control over how people are treated as employees. We already have a large studio. Maybe we should keep expanding.
Where would you rather work: a factory or a studio?
Factories make things faster, cheaper and more profitable. The problem is people are treated like machines.
Studios make things with creativity and connection. The problem is the products can’t scale in quantity, requiring higher costs.
The world needs both. But where would you rather work?
I’d rather work in a studio, but I’m also lucky enough to be able to say that, and choose that. Most people don’t get to make that choice.
For millions of people, perhaps billions, factory jobs are the only jobs available. Some factories might be wonderful places to work. Others might have terrible working conditions.
Regardless, if people didn’t need to work 8-12 hour shifts on the factory floor, do you think they still would?
Robots and Universal Basic Income
The world needs manufacturing. Most of the objects we’re surrounded by were made in factories, including whatever smartphone, computer or device you’re reading this on.
What will happen as robots continue replacing people in repetitive factory work? Robotic hands might even be dexterous enough to craft pottery soon.
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Maybe robot help won’t be such a bad thing. Ideas like Universal Basic Income or “monthly citizen income” could let more people meet their basic costs of living. Then, perhaps more people could work on jobs that fulfill them personally. If machines can help reduce hard labor, why not let them?
After robots help reduce the hard, human cost of manufacturing, then maybe we’ll revisit using factories to make “Cosmic Mugs” affordable enough for anyone on the planet to experience them.
Until then, I’m headed back to the studio. No more time spent sourcing from factories. Instead, I’m putting that energy into exploring new art. The challenge now is making the best art I can, in appropriate quantities and fair prices, and trusting that people will still support it.
Charity events, silent auctions and raffle ticket fundraisers can be great ways to raise money for worthy causes. People ask us to donate pottery to their charity events regularly. They’ve been asking for years, and I used to say yes every time.
But a few years ago, I started saying no.
It’s not because we get too many requests. Even if we donated one pot per week, that’s only 52 pots per year, out of the 6,000+ pots we made last year.
It’s not because people don’t want the art. People might not bid the full $165 retail price for a Cosmic Mug at a charity auction, but it would definitely help raise some money.
There is one main reason why I don’t donate art.
Put yourself in the shoes of an artist. Which would you rather have someone say to you:
“Donate to our event please. It will support a good cause and get your name out there.”
“I just bought your art!”
If I donate my art to charity, then it tells the charity that it’s okay to ask other artists for free stuff too. That’s the problem.
Too many artists struggle to sell their art for what it’s worth. I believe artists are some of the last people in society that we should be asking for donations. You would never ask a doctor, lawyer or banker to donate their work to a silent auction.
Instead of donating pottery, we just let our pottery be available for sale on store.cherricopottery.com, cosmicmugs.com and to our Patrons. Then, we donate a portion of the money to charities that we care about, and keep a public record here, to help keep us accountable:
You shouldn’t donate to every charity who contacts you. We don’t, because that would be impossible. Every time I mention donations, we tend to get a flood of requests.
Just this week, another person emailed us asking us to donate pottery to an event for their son, a 10 year old boy who is fighting cancer.
Stores like this are so sad. Of course it makes me want to donate! But giving art and/or money to everyone who asks isn’t sustainable. Business, like everything, requires balance (I told them we can’t donate pottery, but we’re happy to donate some cash instead.)
It’s not important to donate to everyone who asks. What’s important is that you stay open to the idea of supporting charities, and actually do it consistently.
We simply pick a few good causes, and then make sure we’re giving consistently. Then, when we have stronger sales or another good cause comes to our attention, we can give a little more.
Society works best when we all make an extra effort to be of service to others. Donating money might not be the best way to solve problems, but it helps, and it’s our way of giving back beyond just making art.