Towards A Standard: Searching for Beauty

Enter the Inspirational Pottery and Book Pairings Giveaway (active until January 27th, 2017) and you could win one of our best Nuka Cobalt Mugs paired with a copy of “A Potter’s Book” by Bernard Leach, totally free. This story tells how “A Potter’s Book” inspired the creation of our “Standard Ware” line of pottery.

Bernard Leach dedicated “A Potter’s Book” to all potters. In additional to giving the reader everything he or she needed to create a life as a potter, he encouraged potters to aspire to a higher calling. Leach coined the term, “Towards A Standard” because he wanted potters to continually search for beauty.

Pots are like people. Some are thick and some are thin. A crack or chip in a mug resembles a scar in our skin. If your favorite coffee mug chips, do you throw it out? I sure don’t. I generally love it until it breaks completely, until the end of it’s life.

Leach was searching for beauty, but he admitted that beauty is arbitrary. Not everyone sees beauty the same, but through a lifelong investigation of historical pottery and open minded critique of ourselves and our pots, we might get closer to discovering more honest standards of beauty.

“It must always be remembered that the dissociation of use and beauty is a purely arbitrary thing. It is true that pots exist which are useful and not beautiful, and other that are beautiful and impractical; but neither of these extremes can be considered normal: normal is a balanced combination of the two.”

Bernard Leach, “A Potter’s Book” Page 44. Faber and Faber, 1940

New Year’s Pottery Giveaway: Inspirational Pottery and Book Pairings

Happy New Year everyone! Let’s kick off 2017 with a pottery giveaway:

Inspirational Pottery and Book Pairings

Who doesn’t love curling up with your favorite mug, a hot beverage and a great book? This giveaway pairs Cherrico Pottery with books that have directly inspired, and that continue to inspire, the artwork of potter Joel Cherrico. You can win one of 10 prizes ($1,082 total value to 10 different winners) totally free:

Have you caught any of our Facebook LIVE videos? You can tune in and watch Cosmic Mugs being created in real time and to ask me questions by simply subscribing to our Cherrico Pottery Facebook Page.

“…it’s about this mantra of, ‘Is this generous? Is this going to connect? Is this going to change people for the better? Is it worth trying?’

Seth Godin, author of “Purple Cow” qtd. in Episode #138 of The Tim Ferriss Show

Quick Pottery Christmas Gifts: $15 Funky Bowls and $39 Random Cosmic Mugs

Available for Christmas delivery nationwide if you purchase today before 11:59 CST only! We are diligently packing all Holiday pottery orders tonight and bringing them to the Post Office tomorrow for Priority Mail Shipping. Here is your chance to snag a great deal on some of our most affordable mugs and bowls:

$39 Random Cosmic Mugs with Free Nationwide Shipping

$15 Funky Bowl Sale


Happy Holidays to you and yours!

“I think it [Art] is a vehicle that connects people with their internal life and the external world. It’s a vehicle which helps us fine tune our relationship with both the external and internal lives that we have.”

– Jeff Koons, quoted in this video interview with Charlie Rose

 Photography: Nicole Pederson and Wikipedia

A History of Wood-Fired Pottery and Hot Holiday Deals

Fired with Love: Wood-Fired Pottery and Giveaway

Fresh out of the kiln, we’ve got some hot pottery deals coming your way, including deals on Guinness World Record Planters, Nuka Cobalt Pottery, Mountain Pottery, plus a free Wood-Fired Serving Bowl giveaway.

The bottom of this post shows more about the deals. First, we want to celebrate another fantastic year of pottery by taking a look back through history to the origins of influence for Cherrico Pottery. To do this, we’re giving you a brief introduction to traditional wood-fired pottery, what makes it so unique, and why Joel chose to use this process for his Guinness World Record Planters.

A Brief History of Wood-Fired Pottery

Japanese potter at his wheel in 1914 (Left), A Two Story French Porcelain Pottery Kiln in 1880 (Right)

As long as there have been people, there have been potters. Modern potters typically fire with gas or electricity, but many historical potters fired with wood. The historical lineage of wood-fired ceramics that Joel practices comes from historical Japanese pottery, practiced as far back as the 5th century. The kiln design brought to Japan at this time was the anagama kiln, meaning “cave kiln” in Japanese.

Anagama kilns have a single chamber that does not separate the pottery from the flames of the fire, allowing the kiln to naturally color the pots from direct contact with fire and ash. The kilns are shaped in long, tunnel forms, with fire placed at the opening and pottery stacked in the back. Pottery is fired over several days or even over one week straight, depending on the size of the kiln.

Wood-Fired Pottery in Rural Minnesota

For a time, wood kilns became increasingly rare with the introduction of the electric kiln in the 20th century (which is what Joel uses to create most Cherrico Pottery). Thanks to a handful of pioneering potters, wood-kilns have since spread to the US, and more particularly to Joel’s neck of the woods in rural Minnesota.


Richard Bresnahan (Left), Bresnahan blessing the Johanna Kiln at a lighting ceremony (Right)

Joel’s alma mater, the College of St. Benedict/Saint John’s University, is world renowned for revival of wood-fired pottery made by Richard Bresnahan. Bresnahan is a Master Potter who apprenticed under world class Japanese potters, the Nakazato family. He is currently serving as the director of The Saint John’s Pottery Studio and founded the studio in 1979. During this time, he found a clay deposit near the studio, which is still used to make nearly every one of the thousands of pots created by the studio annually. Bresnahan and his team also built the Johanna Becker Wood Firing Kiln, the largest of its kind in North America. Named after S. Johanna Becker, OSB, whom Bresnahan studied under, the kiln is fired about once every 1-2 years with artwork by Bresnahan, his apprentices and resident artists, other local potters and student work.

Cherrico Pottery’s Wood-Firing Process

Joel used a similar wood-firing process to create our Guinness World Record Pots. After these pots were dry, they were brought to a local kiln built by Joel’s mentor Sam Johnson, who apprenticed at the St. John’s Pottery decades ago. Sam now teaches at Joel’s alma mater CSB/SJU and fires one small anagama about twice each year. You can see the kiln and learn about it in this news article.

Each Guinness World Record Planter was fired by Joel in this small anagama in Saint Joseph, Minnesota (small is a relative term- it’s actually the size of a big car!). These planters were fired nonstop for 4 days at a heat up to 2400°F, meaning that the fire had to be stoked day and night to keep the temperatures up. Joel took the night shifts, firing midnight to 8am for four days straight.

Once the firing was completed, the pottery is finished and fully functional for everyday use. Joel also added blue paint to the pots to highlight the record numbers. This was inspired by artist Peter Voulkos, who commonly painted on his wood-fired pots and sculpture.

One of the benefits of the wood-firing process includes a more sustainable firing method than electric-powered firing, since trees are carbon neutral. The kiln is also fired almost entirely with waste cut-offs from a local lumber mill and dead fall from around the college campus.

The Guinness World Record pots were required by Guinness World Records to be planters of a certain size and shape. Clunky, little planters were a fun form for this historic project, so Joel chose an equally fun, historic firing process. A wood-fired kiln built by his mentor seemed like the perfect way to finish the world record pottery.

Limited Time Holiday Savings

These planters will cozy up your home with a natural form, rustic colors and the warm feeling you get knowing that you are an officially sanctioned participant in art history. Show your love to everyone this Holiday season by joining in this truly amazing, historical project. If you shop with us before Christmas, we’ll even give you a special deal.


  • 1 FREE Nuka Cobalt Mug of your choosing.
  • 1 FREE Cosmic Mug of your choosing.
Here’s how you claim your free pottery:
  1. Simply purchase a Guinness World Record Planter before Thursday 12/15.
  2. View all of our available Cosmic Mugs and Nuka Cobalt Mugs.
  3. Email a link to your favorite two mugs (one of each that is not sold out, please!)
  4. Or, simply email and say, “Pick out two gorgeous mugs for me” and we will choose two of our best mugs to include with your order, totally free! We’ll even cover the extra shipping charges.

Plus we’ve got a few extra special deals for the holidays:



Use coupon code HOLIDAYCOBALT50 on your cart to save on all Nuka Cobalt Pottery.


Use coupon code HOLIDAYMT40 on your cart to save on all Mountain Pottery.



You also have a chance to win a unique wood-fired serving bowl completely free. In addition, we will include free shipping to the US and Canada with expected arrival by Christmas.

Get all of your holiday gifts checked off the list with these special deals. Coupons end on December 15th and our serving bowl giveaway ends on December 16th, so act fast before these deals are gone.

“It is a campfire of love. It is the incense lying on glowing charcoals, filling the air with sweet memory of breath. It is the fire of community, feeding a central flame and bonding humans to the planet in overlapping and diverse patterns.”

Richard BresnahanMaster Potter speaking on wood-firing pottery in First Fire

Photography by: Nicole Pederson

70% off Cosmic Cups and 4 more Cherrico Pottery Holiday Deals

Fresh pots! If you caught this email right away, you can watch me unloading a kiln LIVE on our Cherrico Pottery Facebook Page. I’m unloading a kiln full of Cosmic Mugs with some deep blue glaze tests. If you missed it, you can always catch the replay on our Facebook Page here anytime.

5 awesome deals for pottery are still available for this week only, arriving anywhere nationwide in time for Christmas. Coupon expiration: Thursday, December 15th 2016. Please purchase by December 15th to guarantee nationwide arrival before Christmas. Happy Holidays to you and yours!

70% off all Cosmic Cups


$15 Funky Bowls


50% off all Nuka Cobalt Pottery



40% off all Mountain Pottery

Coupon Code: HOLIDAYMT40


$39 Cosmic Mugs with Free Nationwide Shipping

Coupon expiration: Thursday, December 15th 2016. Please purchase by December 15th to guarantee nationwide arrival before Christmas. Happy Holidays to you and yours!

“At my St. Ives workshop each summer we are asked by three visitors out of four for colour and yet more colour; blue, and the more intense the better, is easily the favourite.”

– Bernard Leach, A Potter’s Book, “Towards A Standard,” pg. 36, Faber and Faber, 1940.

 Photography by: Nicole Pederson