This is the fourth post in Joel’s series entitled “A Potter’s Journey” for American Craft Council’s website. Joel enjoys this opportunity to write for American Craft Council about his unique journey as a potter and an entrepreneur. In this post, learn how a business plan assignment for a management class became a reality. Grab a cup of coffee (out of some pottery of course) and enjoy!
With the winter-threatening winds howling outside, can you believe this sunny photo was taken less than two weeks ago? On Sunday, September 29th, the weather was a summery 80 degrees for the Millstream Arts Festival. Sixty-four artists sweated it out on the streets of St. Joseph, bringing in sales not only for themselves, but also for local businesses.
Joel’s unique symbiotic partnership with the Local Blend continues to cultivate this relationship between artist and business year-round. This was Joel’s fourth year participating in Millstream and his second year throwing pots in front of the Local Blend. This location and his kick-powered wheel have consistently shown to bring in more sales. If you weren’t looking closely as you strolled down Minnesota Street, you may have missed him because of the crowd that gathered to watch pots being made!
Many of you may have heard about (and maybe entered!) Joel’s recent Shark Tank Pottery Giveaway. We selected the winners the day after Millstream, and gave those who stopped by the booth one last reminder to enter.
As fun as this contest was, as much as Joel wants to bring his wheel to national TV – the local community remains paramount to his business model and poignant to him as an artist. This is where his pottery began. The local community is where Joel earns his livelihood, giving him the stability to pursue his bigger dreams and schemes.
Joel participates in 3 weekly farmers’ markets in Sartell, St. Cloud, and St. Joseph, Minnesota. These farmers’ markets, along with art festivals such as Millstream and Art in Bayfront Park in Duluth, Minnesota, cultivate the local emphasis essential to Joel’s artistic philosophy. Here, customers can handle the pottery, watch it being made, and get to know the artist.
Then, when someone takes home a mug, its mysteries become more accessible and appreciated. That spiral in the clay, those finger marks in the glaze, they now have memory and meaning in them.