5 Potters Who Embody The Art of Business

“The challenge is to do the thing you have to do because you’re in love with it and can’t do anything else. Not because you want to become rich or famous but because you will be unhappy if you can’t do it.”

~ Warren MacKenzie, qtd. in The Studio Potter, 1990. Referenced in “A Potter’s Journey, Part Six: Growing A Profitable Pottery Business”

There are far easier ways to grow a business than by selling pottery, but few are more satisfying. Potters use their bare hands to craft gorgeous vessels that are only finished after literally surviving a trial by fire.

Making a living as a potter means letting people eat and drink from your gorgeous art, while respectfully receiving currency for your creations. It’s an incredibly fulfilling way to live in our globalized society.

“Plenty of people can make great work. Not everyone has the dedication to make it, and to make it work. ~ Ryan Holiday, Perennial Seller

Here is a list of 5 potters from different parts of the planet who are especially skilled in the art of pottery business.

Prairie Fire Pottery

Potter Tama Smith and her husband Jerry craft and sell pottery with gorgeous, abstract glazes inspired by the North Dakota landscape. Millions of people drive by on I-94 every summer, see their pottery billboards and stop to buy pots on the way to and from the Rocky Mountains.

Wall platters and mugs inspired by the North Dakota Landscape made by Tama Smith, head potter at Prairie Fire Pottery

“Any potter can make cups and bowls. Your surfaces will set you apart.”

– Tama Smith, Prairie Fire Pottery

20+ years of potting full-time in the North Dakota Prairie draws people in to hear their story and buy pots, including me. Their business was so captivating that I even worked out there for a spell.

Learn more about Prairie Fire Pottery in this American Craft Council authorship, “A Potter’s Journey, Part Six: Growing A Profitable Pottery Business” or from blog posts I wrote during my two week stint working as a production potter in their studio:

https://www.cherricopottery.com/2014/05/16/production-thrower-and-studio-guest-at-prairie-fire-pottery-beach-nd/

https://www.cherricopottery.com/2014/05/29/looking-back-on-my-pottery-trip-to-prairie-fire-pottery-beach-north-dakota/

Shiho Kanzaki

Shiho San (Mr. Shiho) has lived in the small town of Shigaraki, Japan for his entire life. He welcomed me into his studio last year to sit cross legged, sip espresso and hear stories of his rise to the top of Japanese Tea Ceremony prestige. We browsed his personal gallery, held $5,000 tea bowls and touched a $70k vase.

Devotion to natural materials (digging clay from his backyard, using traditional Korean kick-wheels, firing with only wood for 10 days straight) forced him to endure years of strife in his early career. Shiho San caught a break by selling tea bowls from the trunk of his car to a generous, influential Buddhist monk.

Tokyo skyscraper galleries were vying for his art within a few years. Over the decades, his art would grace the some of the most prestigious galleries atop the tallest skyscrapers in Tokyo.

Shiho Kanzaki signing a book personalized to me, and then showing us his 50 year old bonsai at his studio in Shigaraki, Japan.

Dick Cooter Pottery

Visit this Northern Minnesota studio anytime year round and you can buy a pot from an outdoor shelf. Simply leave $30 in his money jar and be on your way.

Oddly enough, someone new to ceramics could easily mistake Dick’s art for Shiho Kanzaki’s. Both make specific types of wood fired pottery inspired by the Japanese Tea Ceremony.

What do the vastly different prices say about the quality of their curiously similar art? Absolutely nothing.

Both potters mastered their craft, then worked for decades to create symbiotic relationships with their communities. Both charge and receive what they need in order to thrive.

Dick’s rural studio has been planted near Lake Superior for 30 years. The kiln, studio and his home feel native to the land, like they sprouted up with the trees. This fall, my girlfriend and I were lucky to experience and film a kiln unloading, which happens only four days per year:


Hamada Pottery

Tomoo Hamada is a third generation potter, grandson of famous potter Shoji Hamada, who was a Japanese National Living Treasure. Tomoo and his father Shinsaku Hamada live and work in Mashiko, Japan.

Mashiko pottery was largely established by Hamada pottery, and now 350+ pottery studios attract people to spring and fall pottery festivals. Each festival draws 3-500k people to Mashiko to buy pottery over just a few days.

Hamada Pottery is set up as a museum with a calm, self guided tour of the gorgeous grounds. The tour ends with a pottery gallery. After buying three small plates, Tomoo welcomed us into his studio for tea and a pottery trimming demo.

This gigantic pot welcomes visitors to the train station in Mashiko, Japan. At Hamada Pottery, Tomoo generously gave us a trimming demo on his traditional Korean-style kick wheel.

Hamada Pottery also uses tech savvy means of connecting with people. Tomoo friended me on Facebook and showed me video from his wood-firing on his smartphone, while standing next to a kiln that was still warm from a recent firing.

Firing salt kiln at Hamadagama-pottery.
塩窯の窯焼きのクライマックス、塩投入です。
高温で塩が一気に気化して、柚子肌のガラス状に溶けて器に付着して釉薬になります。

塩釉焼成はドイツの手法で、濱田庄司が1950年代にヨーロッパ視察の際にこの技法を知り、日本で初めて益子の濱田窯で挑戦したことから始まります。

技法は参考にしつつも、ドイツの装飾的な塩釉作品とは違う日本ならではの釉薬と炎の作用する力強く味わい深い表現を庄司は行いました。

私の代になり、登り窯から単室のアーチ窯で焼くようにしました。アーチ窯の方が耐久性も高く、塩もコントロールしやすいですね。

窯出しが楽しみです。

Posted by 濱田友緒(tomoo hamada) on Monday, July 3, 2017


Ayumi Horie Pottery

Ayumi Horie is an online pioneer potter. About 10 years ago, she launched an online store that has consistently, successful sold high-end coffee mugs to customers globally, almost instantly after posting her new pots.

She founded “Pots In Action” (potsinaction.com) in 2005, which uses crowd sourcing to help potters and ceramic artists connect with and educate the public about rich ceramic traditions.

Ayumi also helped organize “Handmade For Japan” (handmadeforjapan.org) which used art to raise over $100,000 for post-disaster relief during the 2011 earthquake and tsunami, giving the fund entirely to GlobalGiving’s Japan Earthquake and Tsunami relief fund.

Her efforts to organize online communities around pottery give people deeper reasons for supporting her body of work and pottery catalog. Other potters have referred to her as the “Queen of Social Media” and it shows in her high quality videos that help people relate to her pots through making food:

Ramen Making -part 1

Making ramen and making pots. The 1st of 5 clips from my new ramen video. Stay tuned for the next four! Edited at Haystack Mountain School of Crafts, music by Lullatone. Online sale coming up Nov 1.

Posted by Ayumi Horie Pottery on Friday, September 22, 2017


Pottery and Book Giveaway ($509 value)

Thanks so much for reading this far. Please feel free to enter this giveaway, inspired by some of the most notable pottery of the Cherrico Pottery business: Cosmic Mugs and Guinness World Records pottery, as well as 3 copies of one of Joel Cherrico’s favorite business books: Perennial Seller by Ryan Holiday


Bonus Entries: What is your favorite business or organization and why?

ENDED: Thanks for participating everyone! 3 anonymous winners were chosen and we emailed them for their free pottery and books. Plus, we even chose one more person from the comments to win another bonus Cosmic Mug. Congrats, Kristin!

Cherrico Pottery BIG Pots at Midwest Art Festivals

Art in Bayfront Park

Joel Cherrico will be exhibiting and performing live pottery demonstrations on his York Kick Wheel August 19th and 20th in Duluth, Minnesota at Art in Bayfront Park. One of Joel’s best BIG pottery jars will be on display, as well as a few of his best Cosmic Mugs. This will be Joel’s 7th year participating in this festival. He will also be crafting Cosmic Mugs live and anything else he’s inspired to throw, while breathtaking Lake Superior shimmers in the background.

Just one of his Big Pots will be on display in Duluth. They take a LONG time to make. In a hurried month, Joel can throw, fire and finish 100+ Cosmic Mugs in under a week and have them ready to order, but one Big Pot takes several months from start to finish. Just the drying takes a few months! Read about how Joel creates these beautiful works of art in a blog post he wrote back in 2012:

Big Pots deserve to be displayed on a stand as beautiful as the Big Pots themselves. So, Joel and his team have been creating beautiful wooden slabs over the last month to use as pedestals. The pedestals also help to level the jars on uneven ground. Four different types of wood slabs were harvested in sustainable ways from the St. John’s Arboretum with the help of a full-time forest technician: Aspen, Maple, Sugar Maple and White Oak. Slabs were dried slowly in Joel’s pottery kiln at 100 degrees C. for a few days, and then hand-planed, sanded and finished with love by local woodworker Tom Kuhn.

And yes… that is actually real gold in the bottom right corner of the gorgeous red jar. That is the Cherrico Pottery jar Joel plans to display in Duluth. Hope to see you there!

Millstream Arts Festival

September 24th, Joel’s artistic talent will be on full display when he participates (for the 7th time) in the Millstream Arts Festival, located in his home town, St. Joseph, Minnesota. This is where Joel lives, works and operates Cherrico Pottery. They even generously put his work on billboards around the city.

Joel will be set up with 3-5 more of his best Big Pots right in front of the Local Blend coffee shop, where you can eat an entire meal from his artwork everyday. This interview with the American Craft Council tells how they developed an innovative business model. A few things have changed, but you can still buy pottery everyday and anyone can still go eat an entire meal from innovative pieces of Cherrico Pottery. Hope to see you at Millstream!

Joel is passionate about supporting the community of St. Joseph, and his unique partnership with the Local Blend is a perfect example of that support. If you’re not too busy, come see Joel create his famous Cosmic Mugs and learn more about his artwork by absorbing the energy of his specialty “Big Pots” in person.

“The most important thing is communicating with the user. It is only when the user feels the presence of the hand of the potter that communication truly exists.”

– Warren Mackenzie, 1999 Distinguished Artist Award” The McKnight Foundation

Cosmic Friday: Five Free Mugs, Studio Shot & One Cool Quote

As new mugs emerge from the kiln fire, I decided to launch this new “Cosmic Mug Giveaway” to give all of you more chances to win free cosmic mugs before they become available for sale:

Five Free Cosmic Mugs

If you’re dying to get your hands on a Cosmic Mug, I have just one more jewel available in my online store here. Feel free to use this 20% off coupon code as a thanks for subscribing to my email newsletter: COSMIC20

Stay tuned for a HUGE body of cosmic pottery available at even further discounted prices in just a few weeks, ready in time for Christmas delivery.

Studio Shot

Cherrico Pottery throwing pottery

“The challenge is to do the thing you have to do because you’re in love with it and can’t do anything else. Not because you want to become famous or rich, but because you will be unhappy if you can’t do it…Keeping up with fashion is the wrong challenge.”

Warren MacKenzie, qtd. in The Studio Potter Journal, 1990

A-Potters-Journey-Magazine-Mug, Warren Mackenzie

This photo features Warren Mackenzie on the cover of American Craft, and was used in my authorship for “A Potter’s Journey: The Search for 1,000 True Fans.”