The “Wow Factor”

Seth Godin describes a “Purple Cow” as an example of something truly remarkable. Any person on the planet who happened to pass by a purple cow would exclaim, “Wow!” It would be worthy of remarking on.

The “wow factor” was how I described my art during college, before I ever heard of Seth Godin. It needed to help people feel a sense of awe. College professors urged me to explore abstract, sculptural art and the result was Mindscape: an art installation with over 1,000 abstract sculptures.


Sculpture doesn’t currently pay the bills. During college, I discovered that pottery could, but needed to change my path. One of the biggest challenges since has been trying to craft truly remarkable pottery that is capable of communicating a comparable, “WOAH!” as stepping inside 1,000+ sculptures.

Purple Cow helped me filter this energy into an original, gorgeous coffee mug, which evolved into the “Cosmic Mug” over years spent finding my artistic voice. Communicating the “wow factor” through photography was another obstacle we had to tackle, while switching from local pottery sales to online sales all over the world.

This photo has the “wow factor” thanks to talented photographer Nicole Pederson.

“If a narrative isn’t working, well then, really, why are you using it? The narrative isn’t done to you; the narrative is something that you choose. Once we can dig deep and find a different narrative, then we ought to be able to change the game.”

– Seth Godin, qtd in “Tools of Titans” by Tim Ferriss, Page 239.


P.s. Seth Godin is also featured at length in “Tools of Titans” starting on page 237. Enter the Inspirational Pottery and Book Pairings Giveaway (active until January 27th, 2017) and you could win one of 5 Random Cosmic Mugs paired with one of 5 copies of “Tools of Titans” totally free.

3 Ways Pottery Speaks

Enter the Inspirational Pottery and Book Pairings Giveaway (active until January 27th, 2017) and you could win one of our best Cosmic Mugs paired with a copy of “Body of Clay, Soul of Fire: Richard Bresnahan and the St. John’s Pottery” by Matthew Welch. This story tells how “Body of Clay, Soul of Fire” was the original reason I got into pottery.

“The Taste of Clay” is a short film that gives a sneak peak into the St. John’s Pottery. Bresnahan tells how there are three ways a finished pot speaks, if you watch about 24 minutes into the video:

“It’s one third the artist, it’s one third the material or the making and it’s one third the firing.”

Let’s look at examples of this idea. This wood fired bowl was a boring, white color before it was fired:

No glaze was applied by hand. The white clay blushed red/orange from being painted with fire during a 4 day wood firing in the College of St. Benedict wood kiln. Yellow/blue spots of glaze came from wood ashes, floating through the kiln like 2,400 degree F. snowflakes of glaze colors landing on the pots. This bowl is 100% food and dishwasher safe.

“Body of Clay, Soul of Fire” is filled with photos of even more colorful pots. The book sat across from my pottery wheel all through high school. Copying the St. John’s Pottery shapes and colors helped me create my first 100 pots.

These “Oceanscape Cups” that I made early in college (almost a decade ago) show how I even pretended to wood fire when I couldn’t, by placing these cups in piles of wood ashes to create the blue colors and blushes of yellow that resemble an ocean sunset. They were fired in a gas fueled kiln, not a wood kiln.

“Oceanscape Cups” Stoneware, Fired in piles of wood ashes, 2008

Cosmic Mugs are inspired by these ideas because I’m still chasing gorgeous, gradated, colorful surfaces, even though they are fired in highly controlled electric kilns. By imagining the potter as only ⅓ of the equation, it gives me a sense of reverence for the amazing complexity inherent to the ceramic process. Perfect Cosmic Mugs are the product of 5 complex glazes layered onto Stoneware clay, the mysteries of 2280-2389 degree F. kiln heat and the touch of my hand.

“But an excited Bresnahan holding up a recently fired bowl and pointing at its surface has greeted many visitors to the studio as well. Eyes wide with childlike wonder, he exclaims with palpable euphoria, ‘Look at this. Just look at this!’”

Stoked. Forward. Page 14. Saint John’s University Press. Collegeville, MN. 2010.

Photography by Nicole Pederson

Cosmic Coffee: An Astrophysical Tour of Your Coffee Break

Enter the Inspirational Pottery and Book Pairings Giveaway (active until January 27th, 2017) and you could win one of our best Cosmic Mugs paired with a copy of Neil deGrasse Tyson’s new book, “Welcome To The Universe: An Astrophysical Tour” absolutely free. This story tells how renowned Astrophysicist Neil deGrasse Tyson directly inspired the creation of my first Cosmic Mugs back in 2013.

Honestly, Dr. Tyson’s new book is complicated. He described is as, “A mile wide and a mile deep.” Math is the language of our Universe, and Tyson and his co-authors show you the exact equations used to investigate our cosmos. 100 alien civilizations are estimated to be communicating in our Milky Way Galaxy right now. This book shows you the exact mathematical equations they used to determine this number.

Fortunately, you don’t have to enjoy math to enjoy that fact.

As one of the show anchors said on this recent TV interview, even her nine year old would be astounded. “That’s mind blowing!” 100 civilizations are estimated to be active right now in our galaxy, which is just one of the hundreds of billions of galaxies in the observable universe. Mind. Blown.

Cosmic Mugs were directly inspired by Dr. Tyson back in 2013, largely by his speech in this YouTube video during his critique of photography, Impressionist Painters and “The Starry Night” by Vincent van Gogh:

I want and I need the artist to take me to new places, and the new place van Gogh took me is not the sky as it is, but the sky as he felt it. And the more of us that feel the universe, the better off we will be in this world.

Towards A Standard: Searching for Beauty

Enter the Inspirational Pottery and Book Pairings Giveaway (active until January 27th, 2017) and you could win one of our best Nuka Cobalt Mugs paired with a copy of “A Potter’s Book” by Bernard Leach, totally free. This story tells how “A Potter’s Book” inspired the creation of our “Standard Ware” line of pottery.

Bernard Leach dedicated “A Potter’s Book” to all potters. In additional to giving the reader everything he or she needed to create a life as a potter, he encouraged potters to aspire to a higher calling. Leach coined the term, “Towards A Standard” because he wanted potters to continually search for beauty.

Pots are like people. Some are thick and some are thin. A crack or chip in a mug resembles a scar in our skin. If your favorite coffee mug chips, do you throw it out? I sure don’t. I generally love it until it breaks completely, until the end of it’s life.

Leach was searching for beauty, but he admitted that beauty is arbitrary. Not everyone sees beauty the same, but through a lifelong investigation of historical pottery and open minded critique of ourselves and our pots, we might get closer to discovering more honest standards of beauty.

“It must always be remembered that the dissociation of use and beauty is a purely arbitrary thing. It is true that pots exist which are useful and not beautiful, and other that are beautiful and impractical; but neither of these extremes can be considered normal: normal is a balanced combination of the two.”

Bernard Leach, “A Potter’s Book” Page 44. Faber and Faber, 1940

New Year’s Pottery Giveaway: Inspirational Pottery and Book Pairings

Happy New Year everyone! Let’s kick off 2017 with a pottery giveaway:

Inspirational Pottery and Book Pairings

Who doesn’t love curling up with your favorite mug, a hot beverage and a great book? This giveaway pairs Cherrico Pottery with books that have directly inspired, and that continue to inspire, the artwork of potter Joel Cherrico. You can win one of 10 prizes ($1,082 total value to 10 different winners) totally free:

Have you caught any of our Facebook LIVE videos? You can tune in and watch Cosmic Mugs being created in real time and to ask me questions by simply subscribing to our Cherrico Pottery Facebook Page.

“…it’s about this mantra of, ‘Is this generous? Is this going to connect? Is this going to change people for the better? Is it worth trying?’

Seth Godin, author of “Purple Cow” qtd. in Episode #138 of The Tim Ferriss Show