5 Potters Who Embody The Art of Business

“The challenge is to do the thing you have to do because you’re in love with it and can’t do anything else. Not because you want to become rich or famous but because you will be unhappy if you can’t do it.”

~ Warren MacKenzie, qtd. in The Studio Potter, 1990. Referenced in “A Potter’s Journey, Part Six: Growing A Profitable Pottery Business”

There are far easier ways to grow a business than by selling pottery, but few are more satisfying. Potters use their bare hands to craft gorgeous vessels that are only finished after literally surviving a trial by fire.

Making a living as a potter means letting people eat and drink from your gorgeous art, while respectfully receiving currency for your creations. It’s an incredibly fulfilling way to live in our globalized society.

“Plenty of people can make great work. Not everyone has the dedication to make it, and to make it work. ~ Ryan Holiday, Perennial Seller

Here is a list of 5 potters from different parts of the planet who are especially skilled in the art of pottery business.

Prairie Fire Pottery

Potter Tama Smith and her husband Jerry craft and sell pottery with gorgeous, abstract glazes inspired by the North Dakota landscape. Millions of people drive by on I-94 every summer, see their pottery billboards and stop to buy pots on the way to and from the Rocky Mountains.

Wall platters and mugs inspired by the North Dakota Landscape made by Tama Smith, head potter at Prairie Fire Pottery

“Any potter can make cups and bowls. Your surfaces will set you apart.”

– Tama Smith, Prairie Fire Pottery

20+ years of potting full-time in the North Dakota Prairie draws people in to hear their story and buy pots, including me. Their business was so captivating that I even worked out there for a spell.

Learn more about Prairie Fire Pottery in this American Craft Council authorship, “A Potter’s Journey, Part Six: Growing A Profitable Pottery Business” or from blog posts I wrote during my two week stint working as a production potter in their studio:

Studio Guest and Production Thrower at Prairie Fire Pottery, Beach, ND

Looking Back on my Pottery Trip to Prairie Fire Pottery, Beach, ND

Shiho Kanzaki

Shiho San (Mr. Shiho) has lived in the small town of Shigaraki, Japan for his entire life. He welcomed me into his studio last year to sit cross legged, sip espresso and hear stories of his rise to the top of Japanese Tea Ceremony prestige. We browsed his personal gallery, held $5,000 tea bowls and touched a $70k vase.

Devotion to natural materials (digging clay from his backyard, using traditional Korean kick-wheels, firing with only wood for 10 days straight) forced him to endure years of strife in his early career. Shiho San caught a break by selling tea bowls from the trunk of his car to a generous, influential Buddhist monk.

Tokyo skyscraper galleries were vying for his art within a few years. Over the decades, his art would grace the some of the most prestigious galleries atop the tallest skyscrapers in Tokyo.

Shiho Kanzaki signing a book personalized to me, and then showing us his 50 year old bonsai at his studio in Shigaraki, Japan.

Dick Cooter Pottery

Visit this Northern Minnesota studio anytime year round and you can buy a pot from an outdoor shelf. Simply leave $30 in his money jar and be on your way.

Oddly enough, someone new to ceramics could easily mistake Dick’s art for Shiho Kanzaki’s. Both make specific types of wood fired pottery inspired by the Japanese Tea Ceremony.

What do the vastly different prices say about the quality of their curiously similar art? Absolutely nothing.

Both potters mastered their craft, then worked for decades to create symbiotic relationships with their communities. Both charge and receive what they need in order to thrive.

Dick’s rural studio has been planted near Lake Superior for 30 years. The kiln, studio and his home feel native to the land, like they sprouted up with the trees. This fall, my girlfriend and I were lucky to experience and film a kiln unloading, which happens only four days per year:


Hamada Pottery

Tomoo Hamada is a third generation potter, grandson of famous potter Shoji Hamada, who was a Japanese National Living Treasure. Tomoo and his father Shinsaku Hamada live and work in Mashiko, Japan.

Mashiko pottery was largely established by Hamada pottery, and now 350+ pottery studios attract people to spring and fall pottery festivals. Each festival draws 3-500k people to Mashiko to buy pottery over just a few days.

Hamada Pottery is set up as a museum with a calm, self guided tour of the gorgeous grounds. The tour ends with a pottery gallery. After buying three small plates, Tomoo welcomed us into his studio for tea and a pottery trimming demo.

This gigantic pot welcomes visitors to the train station in Mashiko, Japan. At Hamada Pottery, Tomoo generously gave us a trimming demo on his traditional Korean-style kick wheel.

Hamada Pottery also uses tech savvy means of connecting with people. Tomoo friended me on Facebook and showed me video from his wood-firing on his smartphone, while standing next to a kiln that was still warm from a recent firing.

Firing salt kiln at Hamadagama-pottery.
塩窯の窯焼きのクライマックス、塩投入です。
高温で塩が一気に気化して、柚子肌のガラス状に溶けて器に付着して釉薬になります。

塩釉焼成はドイツの手法で、濱田庄司が1950年代にヨーロッパ視察の際にこの技法を知り、日本で初めて益子の濱田窯で挑戦したことから始まります。

技法は参考にしつつも、ドイツの装飾的な塩釉作品とは違う日本ならではの釉薬と炎の作用する力強く味わい深い表現を庄司は行いました。

私の代になり、登り窯から単室のアーチ窯で焼くようにしました。アーチ窯の方が耐久性も高く、塩もコントロールしやすいですね。

窯出しが楽しみです。

Posted by 濱田友緒(tomoo hamada) on Monday, July 3, 2017


Ayumi Horie Pottery

Ayumi Horie is an online pioneer potter. About 10 years ago, she launched an online store that has consistently, successful sold high-end coffee mugs to customers globally, almost instantly after posting her new pots.

She founded “Pots In Action” (potsinaction.com) in 2005, which uses crowd sourcing to help potters and ceramic artists connect with and educate the public about rich ceramic traditions.

Ayumi also helped organize “Handmade For Japan” (handmadeforjapan.org) which used art to raise over $100,000 for post-disaster relief during the 2011 earthquake and tsunami, giving the fund entirely to GlobalGiving’s Japan Earthquake and Tsunami relief fund.

Her efforts to organize online communities around pottery give people deeper reasons for supporting her body of work and pottery catalog. Other potters have referred to her as the “Queen of Social Media” and it shows in her high quality videos that help people relate to her pots through making food:

Ramen Making -part 1

Making ramen and making pots. The 1st of 5 clips from my new ramen video. Stay tuned for the next four! Edited at Haystack Mountain School of Crafts, music by Lullatone. Online sale coming up Nov 1.

Posted by Ayumi Horie Pottery on Friday, September 22, 2017


Pottery and Book Giveaway ($509 value)

Thanks so much for reading this far. Please feel free to enter this giveaway, inspired by some of the most notable pottery of the Cherrico Pottery business: Cosmic Mugs and Guinness World Records pottery, as well as 3 copies of one of Joel Cherrico’s favorite business books: Perennial Seller by Ryan Holiday


Bonus Entries: What is your favorite business or organization and why?

ENDED: Thanks for participating everyone! 3 anonymous winners were chosen and we emailed them for their free pottery and books. Plus, we even chose one more person from the comments to win another bonus Cosmic Mug. Congrats, Kristin!

3 Ways Pottery Speaks

Enter the Inspirational Pottery and Book Pairings Giveaway (active until January 27th, 2017) and you could win one of our best Cosmic Mugs paired with a copy of “Body of Clay, Soul of Fire: Richard Bresnahan and the St. John’s Pottery” by Matthew Welch. This story tells how “Body of Clay, Soul of Fire” was the original reason I got into pottery.

“The Taste of Clay” is a short film that gives a sneak peak into the St. John’s Pottery. Bresnahan tells how there are three ways a finished pot speaks, if you watch about 24 minutes into the video:

“It’s one third the artist, it’s one third the material or the making and it’s one third the firing.”

Let’s look at examples of this idea. This wood fired bowl was a boring, white color before it was fired:

No glaze was applied by hand. The white clay blushed red/orange from being painted with fire during a 4 day wood firing in the College of St. Benedict wood kiln. Yellow/blue spots of glaze came from wood ashes, floating through the kiln like 2,400 degree F. snowflakes of glaze colors landing on the pots. This bowl is 100% food and dishwasher safe.

“Body of Clay, Soul of Fire” is filled with photos of even more colorful pots. The book sat across from my pottery wheel all through high school. Copying the St. John’s Pottery shapes and colors helped me create my first 100 pots.

These “Oceanscape Cups” that I made early in college (almost a decade ago) show how I even pretended to wood fire when I couldn’t, by placing these cups in piles of wood ashes to create the blue colors and blushes of yellow that resemble an ocean sunset. They were fired in a gas fueled kiln, not a wood kiln.

“Oceanscape Cups” Stoneware, Fired in piles of wood ashes, 2008

Cosmic Mugs are inspired by these ideas because I’m still chasing gorgeous, gradated, colorful surfaces, even though they are fired in highly controlled electric kilns. By imagining the potter as only ⅓ of the equation, it gives me a sense of reverence for the amazing complexity inherent to the ceramic process. Perfect Cosmic Mugs are the product of 5 complex glazes layered onto Stoneware clay, the mysteries of 2280-2389 degree F. kiln heat and the touch of my hand.

“But an excited Bresnahan holding up a recently fired bowl and pointing at its surface has greeted many visitors to the studio as well. Eyes wide with childlike wonder, he exclaims with palpable euphoria, ‘Look at this. Just look at this!’”

Stoked. Forward. Page 14. Saint John’s University Press. Collegeville, MN. 2010.

Photography by Nicole Pederson

Sale Extended: One Day for One Mug Sales

SALE EXTENDED ONE DAY ONLY: We’re extending our deals and coupons through the day so you can get in those last Christmas orders. Shipping on single mug or bowl orders will have guaranteed nationwide arrival before Christmas, but we cannot guarantee the arrival of any larger orders before the 25th. Plus, order by the end of the day for those final savings using our holiday coupons and deals:

$39 Cosmic Mugs with Free Nationwide Shipping

50% off all Nuka Cobalt Pottery

Coupon Code: HOLIDAYCOBALT50

40% off all Mountain Pottery

Coupon Code: HOLIDAYMT40

$15 Funky Bowls

70% off all Cosmic Cups

Coupon Code: HOLIDAYCOSMIC70

Guinness World Record Planter Package

  • 20% OFF COUPON: POTTERY20
  • 1 FREE Nuka Cobalt Mug of your choosing.
  • 1 FREE Cosmic Mug of your choosing.
Here’s how you claim your free pottery:
  1. Simply purchase a Guinness World Record Planter TODAY.
  2. View all of our available Cosmic Mugs and Nuka Cobalt Mugs.
  3. Email contact@cherricopottery.com a link to your favorite two mugs (one of each that is not sold out, please!)
  4. Or, simply email contact@cherricopottery.com and say, “Pick out two gorgeous mugs for me” and we will choose two of our best mugs to include with your order, totally free! We’ll even cover the extra shipping charges.

PLUS LAST CHANCE: WOOD-FIRED SERVING BOWL GIVEAWAY

woodfired-serving-bowl

You also have a chance to win a unique wood-fired serving bowl completely free with shipping included nationwide and in Canada. Our giveaway ends today at 5:00, so hurry to our link and share on social media to increase your chances of winning.

All coupons and deals expire today. Please purchase today to guarantee nationwide arrival before Christmas. Happy Holidays to you and yours!

“Now go and make interesting mistakes. Make amazing mistakes. Make glorious and fantastic mistakes. Break rules. Leave the world more interesting for your being here. Make good art.”

Neil Gaiman, author, in commencement speech to University of the Arts Class of 2012 on Tim Ferriss’ blog

Photo credit : Kyle Cassidy

 Photography by: Nicole Pederson and Julia Eckart

A History of Wood-Fired Pottery and Hot Holiday Deals

Fired with Love: Wood-Fired Pottery and Giveaway

Fresh out of the kiln, we’ve got some hot pottery deals coming your way, including deals on Guinness World Record Planters, Nuka Cobalt Pottery, Mountain Pottery, plus a free Wood-Fired Serving Bowl giveaway.

The bottom of this post shows more about the deals. First, we want to celebrate another fantastic year of pottery by taking a look back through history to the origins of influence for Cherrico Pottery. To do this, we’re giving you a brief introduction to traditional wood-fired pottery, what makes it so unique, and why Joel chose to use this process for his Guinness World Record Planters.

A Brief History of Wood-Fired Pottery

Japanese potter at his wheel in 1914 (Left), A Two Story French Porcelain Pottery Kiln in 1880 (Right)

As long as there have been people, there have been potters. Modern potters typically fire with gas or electricity, but many historical potters fired with wood. The historical lineage of wood-fired ceramics that Joel practices comes from historical Japanese pottery, practiced as far back as the 5th century. The kiln design brought to Japan at this time was the anagama kiln, meaning “cave kiln” in Japanese.

Anagama kilns have a single chamber that does not separate the pottery from the flames of the fire, allowing the kiln to naturally color the pots from direct contact with fire and ash. The kilns are shaped in long, tunnel forms, with fire placed at the opening and pottery stacked in the back. Pottery is fired over several days or even over one week straight, depending on the size of the kiln.

Wood-Fired Pottery in Rural Minnesota

For a time, wood kilns became increasingly rare with the introduction of the electric kiln in the 20th century (which is what Joel uses to create most Cherrico Pottery). Thanks to a handful of pioneering potters, wood-kilns have since spread to the US, and more particularly to Joel’s neck of the woods in rural Minnesota.

richardbresnahan

Richard Bresnahan (Left), Bresnahan blessing the Johanna Kiln at a lighting ceremony (Right)

Joel’s alma mater, the College of St. Benedict/Saint John’s University, is world renowned for revival of wood-fired pottery made by Richard Bresnahan. Bresnahan is a Master Potter who apprenticed under world class Japanese potters, the Nakazato family. He is currently serving as the director of The Saint John’s Pottery Studio and founded the studio in 1979. During this time, he found a clay deposit near the studio, which is still used to make nearly every one of the thousands of pots created by the studio annually. Bresnahan and his team also built the Johanna Becker Wood Firing Kiln, the largest of its kind in North America. Named after S. Johanna Becker, OSB, whom Bresnahan studied under, the kiln is fired about once every 1-2 years with artwork by Bresnahan, his apprentices and resident artists, other local potters and student work.

Cherrico Pottery’s Wood-Firing Process

Joel used a similar wood-firing process to create our Guinness World Record Pots. After these pots were dry, they were brought to a local kiln built by Joel’s mentor Sam Johnson, who apprenticed at the St. John’s Pottery decades ago. Sam now teaches at Joel’s alma mater CSB/SJU and fires one small anagama about twice each year. You can see the kiln and learn about it in this news article.

Each Guinness World Record Planter was fired by Joel in this small anagama in Saint Joseph, Minnesota (small is a relative term- it’s actually the size of a big car!). These planters were fired nonstop for 4 days at a heat up to 2400°F, meaning that the fire had to be stoked day and night to keep the temperatures up. Joel took the night shifts, firing midnight to 8am for four days straight.

Once the firing was completed, the pottery is finished and fully functional for everyday use. Joel also added blue paint to the pots to highlight the record numbers. This was inspired by artist Peter Voulkos, who commonly painted on his wood-fired pots and sculpture.

One of the benefits of the wood-firing process includes a more sustainable firing method than electric-powered firing, since trees are carbon neutral. The kiln is also fired almost entirely with waste cut-offs from a local lumber mill and dead fall from around the college campus.

The Guinness World Record pots were required by Guinness World Records to be planters of a certain size and shape. Clunky, little planters were a fun form for this historic project, so Joel chose an equally fun, historic firing process. A wood-fired kiln built by his mentor seemed like the perfect way to finish the world record pottery.

Limited Time Holiday Savings

These planters will cozy up your home with a natural form, rustic colors and the warm feeling you get knowing that you are an officially sanctioned participant in art history. Show your love to everyone this Holiday season by joining in this truly amazing, historical project. If you shop with us before Christmas, we’ll even give you a special deal.

GUINNESS WORLD RECORD PLANTER HOLIDAY PACKAGE

  • 20% OFF COUPON: POTTERY20
  • 1 FREE Nuka Cobalt Mug of your choosing.
  • 1 FREE Cosmic Mug of your choosing.
Here’s how you claim your free pottery:
  1. Simply purchase a Guinness World Record Planter before Thursday 12/15.
  2. View all of our available Cosmic Mugs and Nuka Cobalt Mugs.
  3. Email contact@cherricopottery.com a link to your favorite two mugs (one of each that is not sold out, please!)
  4. Or, simply email contact@cherricopottery.com and say, “Pick out two gorgeous mugs for me” and we will choose two of our best mugs to include with your order, totally free! We’ll even cover the extra shipping charges.

Plus we’ve got a few extra special deals for the holidays:

50% OFF NUKA COBALT POTTERY

nukacobaltcollage

Use coupon code HOLIDAYCOBALT50 on your cart to save on all Nuka Cobalt Pottery.

40% OFF MOUNTAIN POTTERY

Use coupon code HOLIDAYMT40 on your cart to save on all Mountain Pottery.

PLUS A WOOD-FIRED SERVING BOWL GIVEAWAY

woodfired-serving-bowl

You also have a chance to win a unique wood-fired serving bowl completely free. In addition, we will include free shipping to the US and Canada with expected arrival by Christmas.

Get all of your holiday gifts checked off the list with these special deals. Coupons end on December 15th and our serving bowl giveaway ends on December 16th, so act fast before these deals are gone.

“It is a campfire of love. It is the incense lying on glowing charcoals, filling the air with sweet memory of breath. It is the fire of community, feeding a central flame and bonding humans to the planet in overlapping and diverse patterns.”

Richard BresnahanMaster Potter speaking on wood-firing pottery in First Fire

Photography by: Nicole Pederson