Working For Artists: How Cherrico Pottery Teaches Students To Be Original

(estimated reading time: 6-8 minutes)

This is a guest blog post written by Megan Schroeder,  student worker at Cherrico Pottery from 2017-2019 during her undergraduate studies at the College of St. Benedict/St. John’s University. This post is a reflection of her time at Cherrico Pottery, written after her college graduation. Enter Megan:

This story is important for anyone who doesn’t see themselves as an “artist” but loves art.

It’s also important because Joel and Sienna Cherrico are doing incredible things beyond just making art. They’re great at knowledge work: trying to educate their audience, workers and everyone they come in contact with. Cherrico Pottery encourages people to come up with their own original ideas.

Being part of an artistic process in a professional business is unique. I was surrounded by art in daily life, but I could see the real impact happening in the lives of others– specifically, pottery customers and fans.

The blog post shares what I think are the most important lessons that Cherrico Pottery offers people, and how to create things that are truly original.

It all starts how and why Joel decided to start a pottery company.

How Cherrico Pottery Started: The College Years

Joel Cherrico started at The College of Saint Benedict/Saint John’s University studying Biology/Pre-Medicine in 2006. But after freshman year, he decided that he would rather try and figure out how to make a living as a full-time potter, and changed his major to Art.

He worked two years of unpaid internships at JD Jorgenson Pottery. According to Joel, this is what taught him first hand about the hard work, dedication and love involved in building a pottery studio. They built a 30ft ft. long wood kiln, filed it with pots and fired it.

Joel inside the 5ft. x 6ft. x 16ft. long kiln interior, loading over 1,000 pots, and then firing with only wood for 7 days non-stop up to 2400 degrees F.

Joel also worked at the college Ceramics Studio all four years, which gave him more experience with the technical aspects of ceramics, while supervising and teaching other students. Samuel Johnson was his college professor and a key mentor who guided Joel during this job.

Three months of working in the St. John’s Woodshop, also gave Joel woodworking experience, and wood to build pottery shelving that he still uses today (our “Pottery Office” cubicles are made from shelves Joel built). The first Cherrico Pottery sales came from filling those shelves with pots for sale in front of the student bus stop in 2009.

From College Student to Professional Potter

In 2014, the American Craft Council and Joel worked to create a web exclusive blog series called, “A Potter’s Journey.” This story reveals insights about how he developed a plan to become a full-time potter and small business owner during college, and then launched and built his passion into a profitable business.

What I find so interesting is that his art is serving people. Joel isn’t afraid to put himself into the public eye, like when he was interviewed by Guinness World Records. But what’s really important is that he found lessons that are worth sharing in a professional outlet like the American Craft Council.

Joel performing pottery demonstrations at the American Craft Council headquarters, alongside a show of his large jars and wall platters, 2018

My College Experience: Working in the Pottery Office

I started off knowing absolutely nothing about pottery or business. But in running a small business, you learn to do it all. We helped with writing, photography, packing and shipping, customer service, marketing, operations, and even figuring out how to sell pottery myself.

Our job was to keep Joel on the pottery wheel, and away from office work.

Basically, we had the freedom to do anything that got pottery into the hands of people anywhere on the planet.

Being at Cherrico Pottery felt like a privilege. Joel is smart and has audacious goals that he is constantly thinking about. One of my favorite things about interning for Cherrico Pottery is that Joel lets us read during our shifts.

Yes, we got paid to read books. It was actually required!

Joel wants his workers to be constantly learning and thinking about new ideas and perspectives, but he can’t always be in the office (duh, he’s gotta be making pots!) so he leaves the teaching to his collection of office books, and our own work ethic.

I have taken lots of professional and personal advice from these books. My three favorites have been The Go-Giver by Bob Burg and John David Mann, The 4-Hour Workweek by Timothy Ferriss, and #GIRLBOSS by Sophia Amoruso.

It had long since come to my attention that people of accomplishment rarely sat back and let things happen to them. They went out and happened to things.”

Quote attributed to Leonardo Da Vinci, qtd. in #GIRLBOSS by Sophia Amoruso

Balancing Education, Work and Life

I graduated in the spring of 2019, and said my goodbyes to Cherrico Pottery, Sienna, and Joel. This goodbye was very hard. Cherrico Pottery was one of my very first internships and was the one most pivotal in my college experience.

I got to see my work actually do something and that’s one thing I have learned about working for a small business – you get to see your work make an impact in people’s lives all over the world.

Not only have I had the privilege to learn from both Joel and Sienna, but I have also got to work alongside other student workers; John, Lauren, and Jack. Joel and Sienna are not the only ones that have had an impact on me, but these three as well.

John and I actually maintained a loving relationship throughout our time at Cherrico Pottery (John has also written over 6 blog posts for Cherrico Pottery).

It isn’t easy to work with someone you love, but Joel was supportive of our relationship. He and Sienna work hard to do the same everyday. My time at Cherrico Pottery helped me learn that John and I could keep a balance of enjoying time together both in and out of the office.

The Next Generation of Student Works

We also got the opportunity to usher in the new helpers to the business: Avery and Aubrey. Part of my job was to train them in.

Every month, each employee (including Joel) posts a quote on the wall from the reading they did that month. This way, we can see what book everyone is reading and what resonates with them.

Photo by Avery, Joel in front of our Quote wall with one of his favorite books: “A Potter’s Book” by Bernard Leach, even though his quote from this month was from Bruce Springsteen’s “Born to Run” audio book

I think these aspects of the work are impressive because we can learn from Joel’s methods of balancing knowledge work with handcrafting art.

Now, this blog post isn’t just to inform you on how Joel started, how he does business or what his student interns do, but I really wanted to get across how thankful I am for Joel’s mentorship these past two years.

He has made a positive influence in my life while running his business full-time. I know Cherrico Pottery has big things ahead and I know the next student interns will have an influential experience, but it’s time for me to say “cya later”. The support, knowledge, and foundation you have put into my life, did not go unnoticed.

Thank you, Joel, Sienna, and fellow student workers for teaching me new things each week. I am very grateful!

– Megan (Cherrico Pottery “Magic Pottery Elf” Alumni)

GIVEAWAY: What is one thing you have learned from Cherrico Pottery?

*GIVEAWAY ENDED 1/15/20. Winners: Michael W, Angelique L, and 1 bonus winner: Lauren T. is also receiving a Mountain Mug. Winners were email privately and notified, and their comments were responded to below.

Leave a comment on this blog post before 2pm Central Wednesday, January 15th, 2020 answering the question above (What is one thing you have learned from Cherrico Pottery?) and we will pick two people to win two free “Random Cosmic Mugs” from our back stock, each paired with two books from our “Reading and Research” shelves: #GIRLBOSS by Sophia Amoruso and The Go-Giver by Bob Burg. We’ll mail them to two of you for free (giveaway 21+ void where prohibited, no unicorns…view more detailed giveaway policy here: cherricopottery.com/giveaway-policy) winner will be chosen by Joel Cherrico and announced in the comments around Thursday). Please allow 24-48 hours max for our moderator to approve your comment 🙂

Audacious Pottery Goals: How Failure Fuels Innovation

One year ago today, I published a blog post titled, “Where Will You Be One Year From Today?” This was my goal:

“One year from today, my goal is to break ground on a new pottery studio that supports future pottery production with 100% solar fired pottery.”

I failed. I still live in the same tiny apartment that I lived in while writing “A Potter’s Journey” years ago, and I work in the same dirty, old studio. The pottery is fired with 100% of whatever fuel is generated by the electric company.

It’s not the first time I’ve failed so publicly…far from it. You can read all about my most gut-wrenching failures in this American Craft Council blog series, “A Potter’s Journey.”

But having BIG dreams, even when you might fail, fuels innovation. Today is also the 2 year anniversary of the time I set the Guinness World Records™ title for ‘most pots thrown in one hour by an individual.’

Most of the World Record Pottery Planters have been given away, purchased by people globally and opened remarkable new doors to new fans and celebrities alike. It almost didn’t happen, because I threw my back out practicing, which can be a serious problem for potters. Pushing through that failure led to achieving the ridiculous goal of actually braking the record- on a kick-wheel, for the first time in history!

“If you set your goals ridiculously high and it’s a failure, you will fail above everyone else’s success.”

James Cameron, filmmaker, philanthropist, and deep-sea explorer, qtd. in Tools of Titans by Tim Ferriss

This doesn’t mean you should let your ego run wild, trying to be better than everyone. It means that audacious goals will bring you to EPIC new heights, even if it’s not the heights you expected. You, and everyone around you, will achieve what you never thought was possible.

I might live in a tiny apartment, with the same dirty, old studio, but that apartment is shared with the love of my life. We’ve already drawn a floor plan for the studio we hope to build together and we’re saving money. We’re also setting more audacious goals and feeding inspiration into our artistic careers, like this trip to NYC to meet Neil deGrasse Tyson at the StarTalk Radio Patreon Party….

Photo by Justin Starr PhotographyTwitter: @urbanastronycInsta and Facebook: @justinstarrphotography

…or our annual trip to the Rocky Mountains to escape the madness of modern life for a short time, to relax in the vast mountainous landscape.

 

Dream Big, Start Small

Even little actions, like this technique I developed to reduce cracking in my “hump thrown” pottery, can have profound long-term effects. I use this technique every time I throw pottery, and millions of people have been captivated by it.

Plan Long-Term

The American Craft Council and I created a relationship through a series of blog post and interviews, but now it’s time for us to keep doing whatever work is required to grow a strong, thriving craft community for all of us. That’s why I signed up to exhibit “Big Pots” and new sculptural art at their ACC St. Paul Show this year.

Giving Back

cherricopottery.com/awards was designed solely for this reason, also sponsored by the American Craft Council.

P.s…

Do you want to see Cherrico Pottery in person, alongside hundreds of professional artists? April 20-22nd we’re setting up at the ACC St. Paul Show in Minneapolis exhibiting a selection of Big Pots, Cosmic Mugs and performing Live demos. Hope to see you there!

Art and Science: Neil deGrasse Tyson’s Thoughts

Two Sides of the Same Coin

Neil deGrasse Tyson is an astrophysicist known for his ability to integrate science into mainstream pop culture. He is the director of the Hayden Planetarium in New York City, hosts and operates the television and radio show StarTalk, is the author of 13 books, and has 9.8 million Twitter followers. He’s an accomplished man, to say the least.

Cherrico Pottery has long been fans of Dr. Tyson’s work, specifically because he sees the value in art. He says artistic expression and scientific discovery cultivate the same emotions. It’s both a scientist’s and artist’s job to communicate the awe, splendor, and the beauty of the world around us. Dr. Tyson says that one large difference between art and science is that if a scientist doesn’t discover something in the universe, someone else will. Art, on the other hand, is something different:

“In the arts, what you create, no one who was ever born before you or will be born after you from your death onwards, will ever compose exactly the same thing you did.”

Neil DeGrasse Tyson

Creativity and Science

Our friends at StarTalk created a video with a few reasons for why it’s important to continue art education. Dr. Tyson is an expert in the sciences, but he understands that in order to succeed and grow in scientific knowledge, you must have certain skills that aren’t always taught in science classes.

One of these skills that overlap between art and science is creativity. Dr. Tyson points out in this video that the human mind is capable of both precision and creativity. The best scientists are creative and the best artists bring some rationality and order into their artwork. What makes Joel’s Cosmic Mugs so spectacular is because he has integrated both creativity and order into each mug. The cosmic glaze on each mug is not meant to depict the cosmos, but instead, express it.

When Dr. Tyson speaks about the topic of art and science, there’s a good chance he brings up Vincent van Gogh’s famous painting, Starry NightHe often says that it’s the first painting that didn’t reflect reality, but instead emotion. He says that art and science are the two of the few things we create that will last past our lifetime.

Joel has gifted Dr. Tyson and the team at StarTalk a few different mugs throughout the years to show his support. Dr. Tyson personally owns a Moon Mug and a Cosmic Mug. Joel also supports StarTalk radio and podcasts by donating to them through Patreon. Joel even sometimes wears a StarTalk shirt in his Facebook live videos. Inspired by StarTalk’s Patreon, Joel recently has launched his own Patreon. It’s a way for fans of Cherrico Pottery to get more content. Don’t worry though, Joel will still be active on Facebook, including his live videos.

Happy Halloween

Halloween might be every child’s favorite holiday, and Dr. Tyson was no different. Maybe it was a sign of his future career when his favorite candy bars were Milly Ways and Mars Bars.

Halloween Pottery Giveaway ($446 value)


Thanks so much for reading this far. Please feel free to enter this giveaway, in celebration of Halloween. 4 winners: 3 of Joel’s best Cosmic Mugs, and 1 Signed Copy of ”Ceramics TECHNICAL” that published about Joel’s Cosmic Mugs.

 

Cherrico Pottery BIG Pots at Midwest Art Festivals

Art in Bayfront Park

Joel Cherrico will be exhibiting and performing live pottery demonstrations on his York Kick Wheel August 19th and 20th in Duluth, Minnesota at Art in Bayfront Park. One of Joel’s best BIG pottery jars will be on display, as well as a few of his best Cosmic Mugs. This will be Joel’s 7th year participating in this festival. He will also be crafting Cosmic Mugs live and anything else he’s inspired to throw, while breathtaking Lake Superior shimmers in the background.

Just one of his Big Pots will be on display in Duluth. They take a LONG time to make. In a hurried month, Joel can throw, fire and finish 100+ Cosmic Mugs in under a week and have them ready to order, but one Big Pot takes several months from start to finish. Just the drying takes a few months! Read about how Joel creates these beautiful works of art in a blog post he wrote back in 2012:

Big Pots deserve to be displayed on a stand as beautiful as the Big Pots themselves. So, Joel and his team have been creating beautiful wooden slabs over the last month to use as pedestals. The pedestals also help to level the jars on uneven ground. Four different types of wood slabs were harvested in sustainable ways from the St. John’s Arboretum with the help of a full-time forest technician: Aspen, Maple, Sugar Maple and White Oak. Slabs were dried slowly in Joel’s pottery kiln at 100 degrees C. for a few days, and then hand-planed, sanded and finished with love by local woodworker Tom Kuhn.

And yes… that is actually real gold in the bottom right corner of the gorgeous red jar. That is the Cherrico Pottery jar Joel plans to display in Duluth. Hope to see you there!

Millstream Arts Festival

September 24th, Joel’s artistic talent will be on full display when he participates (for the 7th time) in the Millstream Arts Festival, located in his home town, St. Joseph, Minnesota. This is where Joel lives, works and operates Cherrico Pottery. They even generously put his work on billboards around the city.

Joel will be set up with 3-5 more of his best Big Pots right in front of the Local Blend coffee shop, where you can eat an entire meal from his artwork everyday. This interview with the American Craft Council tells how they developed an innovative business model. A few things have changed, but you can still buy pottery everyday and anyone can still go eat an entire meal from innovative pieces of Cherrico Pottery. Hope to see you at Millstream!

Joel is passionate about supporting the community of St. Joseph, and his unique partnership with the Local Blend is a perfect example of that support. If you’re not too busy, come see Joel create his famous Cosmic Mugs and learn more about his artwork by absorbing the energy of his specialty “Big Pots” in person.

“The most important thing is communicating with the user. It is only when the user feels the presence of the hand of the potter that communication truly exists.”

– Warren Mackenzie, 1999 Distinguished Artist Award” The McKnight Foundation

Asteroid Day: Meteorite Mug Auction and Donation + Asteroid Cup Giveaway

What is Asteroid Day?

We decided not to wish you a “Happy Asteroid Day!” because it’s not really a celebratory day. It’s an international day for the science community to educate and raise awareness on the seriousness of asteroid collisions with Earth. June 30th was chosen to be International Asteroid Day for a reason.

June 30, 1908:

Referred to as the “Tunguska Event,” an asteroid exploded over a Siberian forest causing mass devastation. It was a mystery to natives for decades on what caused this explosion, until scientists stepped in. It’s the largest impact event on Earth ever recorded during human history.  

“You kind of want to know how to move asteroids around – that’s a good thing to be able to do, because one day we’re going to find one with our name on it.”

– Neil deGrasse Tyson

Our friends at StarTalk created a video with some of the best reasons for why it’s important to care about asteroid research. Dr. Tyson is an important science communicator, but he also has a soft spot for art (shown by The Starry Night painting reproduction hanging in his office or the Copper Red Mug that snuck into this interview):

Here at Cherrico Pottery, we donate regularly to The Planetary Society as members and periodically for additional research and understanding of asteroids. You can hear straight from them about the importance of asteroid defense in this video they launched today:

The dinosaurs didn’t have a space program…

We also donate to The B612 Foundation, which is an organization that helps protect Earth from asteroid impacts. We would prefer to not end up like earlier Earth inhabitants, especially since, “It is a statistical certainty that one day the Earth will get hit by a large asteroid.”

Joel Cherrico used inspiration from the cosmos to create amazingly unique Meteorite Mugs. Joel actually models all his Meteorite Mugs after the meteorite named The Willamette Meteorite, located in the American Museum of Natural History.

Here’s your chance to purchase a Meteorite Mug and donate to Asteroid Research and Defense.

  • This Meteorite Mug is being auctioned off on eBay with 50% of the profit being donated to The B612 Foundation in honor of Asteroid Day.

 Giveaways: 9 Free Pots, $290+ Value

 – “Asteroid Cup” $165+ value

–  Set of 4 “Cosmic Shot Cups” going out to 2 different winners:

($126 value: $48 retail + $15 packing and shipping each)

 

You can win this free Asteroid Cup and a set of these Cosmic Shot Cups in honor of Asteroid Day. Simply answer the question below in our comments to enter:

How has science impacted your life?

Leave a comment below before Friday 7/7 telling us how scientific classes, scientific discoveries, or science in general has impacted your life. We’ll pick the best 3 comments and give the winners this Asteroid Cup and 2 sets of shot cups, totally free!

To enter, you must leave one, genuine comment, or the moderator will not approve your comment or include you in the giveaway. Please use your PERSONAL name or initials and not your business name, as the latter comes off like spam. Please allow 24-48 hours for your comment to appear. You must also be on our email newsletter distribution list to qualify, so please make sure you are okay with receiving our email newsletter before you leave a comment. We will pick winners Friday around 2pm Central and you will receive the pottery shipped to you nearly anywhere globally, totally free. *ENDED: Congrats to our winners Nancy, Valerie, and Lou. Thanks so much to everyone for participating!