Think Constantly on the Changing of the Elements into Each Other

“Watch the stars in their courses and imagine yourself running alongside them. Think constantly on the changes of the elements into each other, for such thoughts wash away the dust of earthly life.”

– Marcus Aurelius

My morning ritual usually goes like this:

Today’s “Daily Stoic” passage was fitting, considering I filmed this video about “Cosmic Wall Platters” yesterday. I shared that exact same quote, totally by coincidence (even though yes, this art was inspired by ideas surrounding stoicism that I’ve been studying for a while now).

Even in modern society, with all of our advanced technology, crafting art with our hands is more important than ever. It connects us deeply to what it means to be human.

But living as a full-time artist is extremely rare today. Too often, artists are defeated by the fact that art can’t always exist unless it’s priced and sold.

“I always say to artists, ‘Don’t to be an artist unless you really really really really really have to.’ Because 99% of artists don’t have money. They have to make an enemy out of envy. Or it will eat them alive.”

– Jerry Saltz, qtd. in “The Price of Everything”

The “Art Market” can feel kind of gross.

Art becomes more valuable when famous artists die.

Some of the world’s wealthiest collectors are known for using art as trading cards of wealth, just like stocks and bonds. Stock traders have even been known to “short” the art market just like housing, automotive industry or anything else. (The Great Contemporary Art Bubble BBC Documentary)

Some galleries have even been accused of buying work from their own artists, only to prop up prices.

Museums give everyone access to society’s best art, but they only show a tiny selection of what exists. They are the gatekeepers to prestige and perception, yet overflowing with art. Most of their art lives in underground storage.

What’s the solution?

How do artists support doing what they love– making art everyday?

For me, the answer always comes back to something simple: focusing only on what you can control.

That means making as much pottery as I can (about 2,500 pots per year), pricing each piece of art appropriately, and selling it to enter the world right now.

Showing your art to the world can be terrifying. These are our babies! How do you put a price on something you poured your heart and soul into?

Figuring out your art serves people is scary, but it’s a worthy pursuit, because the need is great.

“Fear is the greatest problem for us potters. Fear of failure, fear of success, fear of being accepted or rejected. If we can work without it, work for the joy of working, then we are free. Because we are no longer working for money, for fame, or for mother, but for ourself.”

– Jenny Lind, The Studio Potter, 1979
store.cherricopottery.com/cosmic-wall-platters/


5 Potters Who Embody The Art of Business

“The challenge is to do the thing you have to do because you’re in love with it and can’t do anything else. Not because you want to become rich or famous but because you will be unhappy if you can’t do it.”

~ Warren MacKenzie, qtd. in The Studio Potter, 1990. Referenced in “A Potter’s Journey, Part Six: Growing A Profitable Pottery Business”

There are far easier ways to grow a business than by selling pottery, but few are more satisfying. Potters use their bare hands to craft gorgeous vessels that are only finished after literally surviving a trial by fire.

Making a living as a potter means letting people eat and drink from your gorgeous art, while respectfully receiving currency for your creations. It’s an incredibly fulfilling way to live in our globalized society.

“Plenty of people can make great work. Not everyone has the dedication to make it, and to make it work. ~ Ryan Holiday, Perennial Seller

Here is a list of 5 potters from different parts of the planet who are especially skilled in the art of pottery business.

Prairie Fire Pottery

Potter Tama Smith and her husband Jerry craft and sell pottery with gorgeous, abstract glazes inspired by the North Dakota landscape. Millions of people drive by on I-94 every summer, see their pottery billboards and stop to buy pots on the way to and from the Rocky Mountains.

Wall platters and mugs inspired by the North Dakota Landscape made by Tama Smith, head potter at Prairie Fire Pottery

“Any potter can make cups and bowls. Your surfaces will set you apart.”

– Tama Smith, Prairie Fire Pottery

20+ years of potting full-time in the North Dakota Prairie draws people in to hear their story and buy pots, including me. Their business was so captivating that I even worked out there for a spell.

Learn more about Prairie Fire Pottery in this American Craft Council authorship, “A Potter’s Journey, Part Six: Growing A Profitable Pottery Business” or from blog posts I wrote during my two week stint working as a production potter in their studio:

Studio Guest and Production Thrower at Prairie Fire Pottery, Beach, ND

Looking Back on my Pottery Trip to Prairie Fire Pottery, Beach, ND

Shiho Kanzaki

Shiho San (Mr. Shiho) has lived in the small town of Shigaraki, Japan for his entire life. He welcomed me into his studio last year to sit cross legged, sip espresso and hear stories of his rise to the top of Japanese Tea Ceremony prestige. We browsed his personal gallery, held $5,000 tea bowls and touched a $70k vase.

Devotion to natural materials (digging clay from his backyard, using traditional Korean kick-wheels, firing with only wood for 10 days straight) forced him to endure years of strife in his early career. Shiho San caught a break by selling tea bowls from the trunk of his car to a generous, influential Buddhist monk.

Tokyo skyscraper galleries were vying for his art within a few years. Over the decades, his art would grace the some of the most prestigious galleries atop the tallest skyscrapers in Tokyo.

Shiho Kanzaki signing a book personalized to me, and then showing us his 50 year old bonsai at his studio in Shigaraki, Japan.


Dick Cooter Pottery

Visit this Northern Minnesota studio anytime year round and you can buy a pot from an outdoor shelf. Simply leave $30 in his money jar and be on your way.

Oddly enough, someone new to ceramics could easily mistake Dick’s art for Shiho Kanzaki’s. Both make specific types of wood fired pottery inspired by the Japanese Tea Ceremony.

What do the vastly different prices say about the quality of their curiously similar art? Absolutely nothing.

Both potters mastered their craft, then worked for decades to create symbiotic relationships with their communities. Both charge and receive what they need in order to thrive.

Dick’s rural studio has been planted near Lake Superior for 30 years. The kiln, studio and his home feel native to the land, like they sprouted up with the trees. This fall, my girlfriend and I were lucky to experience and film a kiln unloading, which happens only four days per year:


Hamada Pottery

Tomoo Hamada is a third generation potter, grandson of famous potter Shoji Hamada, who was a Japanese National Living Treasure. Tomoo and his father Shinsaku Hamada live and work in Mashiko, Japan.

Mashiko pottery was largely established by Hamada pottery, and now 350+ pottery studios attract people to spring and fall pottery festivals. Each festival draws 3-500k people to Mashiko to buy pottery over just a few days.

Hamada Pottery is set up as a museum with a calm, self guided tour of the gorgeous grounds. The tour ends with a pottery gallery. After buying three small plates, Tomoo welcomed us into his studio for tea and a pottery trimming demo.

This gigantic pot welcomes visitors to the train station in Mashiko, Japan. At Hamada Pottery, Tomoo generously gave us a trimming demo on his traditional Korean-style kick wheel.

Hamada Pottery also uses tech savvy means of connecting with people. Tomoo friended me on Facebook and showed me video from his wood-firing on his smartphone, while standing next to a kiln that was still warm from a recent firing.

Firing salt kiln at Hamadagama-pottery.
塩窯の窯焼きのクライマックス、塩投入です。
高温で塩が一気に気化して、柚子肌のガラス状に溶けて器に付着して釉薬になります。

塩釉焼成はドイツの手法で、濱田庄司が1950年代にヨーロッパ視察の際にこの技法を知り、日本で初めて益子の濱田窯で挑戦したことから始まります。

技法は参考にしつつも、ドイツの装飾的な塩釉作品とは違う日本ならではの釉薬と炎の作用する力強く味わい深い表現を庄司は行いました。

私の代になり、登り窯から単室のアーチ窯で焼くようにしました。アーチ窯の方が耐久性も高く、塩もコントロールしやすいですね。

窯出しが楽しみです。

Posted by 濱田友緒(tomoo hamada) on Monday, July 3, 2017


Ayumi Horie Pottery

Ayumi Horie is an online pioneer potter. About 10 years ago, she launched an online store that has consistently, successful sold high-end coffee mugs to customers globally, almost instantly after posting her new pots.

She founded “Pots In Action” (potsinaction.com) in 2005, which uses crowd sourcing to help potters and ceramic artists connect with and educate the public about rich ceramic traditions.

Ayumi also helped organize “Handmade For Japan” (handmadeforjapan.org) which used art to raise over $100,000 for post-disaster relief during the 2011 earthquake and tsunami, giving the fund entirely to GlobalGiving’s Japan Earthquake and Tsunami relief fund.

Her efforts to organize online communities around pottery give people deeper reasons for supporting her body of work and pottery catalog. Other potters have referred to her as the “Queen of Social Media” and it shows in her high quality videos that help people relate to her pots through making food:

Ramen Making -part 1

Making ramen and making pots. The 1st of 5 clips from my new ramen video. Stay tuned for the next four! Edited at Haystack Mountain School of Crafts, music by Lullatone. Online sale coming up Nov 1.

Posted by Ayumi Horie Pottery on Friday, September 22, 2017


Pottery and Book Giveaway ($509 value)

Thanks so much for reading this far. Please feel free to enter this giveaway, inspired by some of the most notable pottery of the Cherrico Pottery business: Cosmic Mugs and Guinness World Records pottery, as well as 3 copies of one of Joel Cherrico’s favorite business books: Perennial Seller by Ryan Holiday


Bonus Entries: What is your favorite business or organization and why?

ENDED: Thanks for participating everyone! 3 anonymous winners were chosen and we emailed them for their free pottery and books. Plus, we even chose one more person from the comments to win another bonus Cosmic Mug. Congrats, Kristin!

11 Cosmic Quotes: Why Are They Called “Cosmic Mugs” Anyways?

Why are Joel’s mugs called “Cosmic Mugs” anyways? Wikipedia says, “Cosmic is anything pertaining to the cosmos” and the cosmos “is the Universe regarded as a complex and orderly system; the opposite of chaos.”

Our Universe is vast and mysterious, far more mysterious than what human beings can comprehend. But the cosmos also defines anything close and familiar in our modern, complex society, like a cup of coffee.

These “cosmic quotes” tell about just some reasons why Joel Cherrico chose to model the cosmos with clay and fire:

#1: Author Ryan Holiday captures this quote from Neil deGrasse Tyson in his book “Ego Is The Enemy.”


#2: Bill Nye (The Science Guy) shares his favorite scientific fact on CBS “This Morning.”


#3: This quote from Carl Sagan comes from his famous and humbling video properly named “Pale Blue Dot.”


#4: Mae Jemison, the first African American woman to travel to space, had this to say about how art and science are related.


#5: One of the greatest minds in our history, Albert Einstein wrote this passage about his respect for the cosmos and the mystery it represents.


#6: Stephen Hawking, a leader in the scientific field of cosmology, ends a talk with this memorable quote.


#7: President John F Kennedy was committed to further space exploration, science and innovation. This quote is from his Inaugural Address.


 #8: Galileo Galilei, a pioneer in the field of astronomy, had this to say about mystery, science and art.


#9: Chris Hadfield directly wrote this quote to Joel about his Cosmic Mugs. Check out this Blog Post for more information about Hadfield.


#10: Charles Bolden was part of the crew that successfully deployed the Hubble Telescope. Hubble’s incredible pictures inspire Cosmic Mugs.


#11: The last quote is written by Joel himself in the magazine CeramicsTECHNICAL.

Art that lets you taste the Universe everyday

Every Cosmic Mug is crafted with this purpose in mind. Joel’s goal is to give every owner of a Cosmic Mug the chance to touch, taste and reflect on the Universe every morning by doing something as simple as drinking a cup of coffee.

Astronaut Mark Vande Hei with a Cosmic Mug gifted from Joel. Vande Hei and Joel Cherrico are both alumni of College of St. Benedict/St. John’s University. Astronaut Vande Hei is currently enjoying a tour on the International Space Station during the writing of this post. His “favorite office mug” stayed here on Earth.

Joel brings the cosmos into your home by choosing glazes that are made up of the same elements that are found in the outermost galaxies in our cosmos. Check out this early video below where Joel was first beginning to develop the ideas behind Cosmic Mugs a couple years ago:

Spirals are seen throughout the Universe and are at the foundation of Cosmic Mugs, which are formed by twisting clay on a pottery wheel. Scientists don’t know why spirals are so common, but like most things in the Universe, it is a mystery waiting to be unraveled. Read more about why spirals are so common in our Universe in this Discover Article.

One of Joel’s newest pieces in his Big Jars and Wall Platters collection brandishes a spiral as a stunning Cosmic Wall Platter. Joel modeled it after what astrophysicists have determined about the Milky Way’s spiral shape, with subtle textures and colors that are entirely an expression of the art.

Do you have a favorite quote about the cosmos? Share in the comments please!

Image sources: #1, #2, #3, #4, #5, #6, #7, #8, #9, #10

Stoic Pottery: How Ancient Philosophy Inspires Cosmic Mugs

“Watch the stars in their courses and imagine yourself running alongside them. Think constantly on the changes of the elements into each other, for such thoughts wash away the dust of earthly life.” – Marcus Aurelius, quoted in “The Daily Stoic”

The Ceramic process is almost like magic. Clay, water and earth elements change through fire to create gorgeous coffee mugs.

“As cosmologist Neil deGrasse Tyson has explained, the cosmos fills us with complicated emotions. On the one hand, we feel an infinitesimal smallness in comparison to the vast universe; on the other, an extreme connectedness to this larger whole.” – Ryan Holiday, quoted in “The Daily Stoic”

Have you ever wondered why I call them “Cosmic Mugs” (cosmicmugs.com) instead of “galaxy” or “nebula” or “stellar” mugs? Art is complicated, and “cosmic” seems like a better word to convey all the complexities inherent to pottery vs. factory made mugs.

“Stoicism” helps me wrestle with these ideas. It helps me ask, “What is most appropriate and honest?” It helps me realize that pottery can be tough, and that even if I get a bad batch of pots, I can recover and make more. If pots have rough textures, that might require building an entire section of our website devoted to explaining it. As renowned artist Richard Bresnahan says,

“It’s 1/3 the artist, it’s 1/3 the material and it’s 1/3 the firing. If you think that you’re going to expect to have control over the 1/3 of the firing, you’re going to be always disappointed.”

– Richard Bresnahan, “The Taste of Clay”

If you’re wrestling with ideas in your own art or struggles in your own life, you might benefit from stoic ideas too. This giveaway that my friends at The Daily Stoic are hosting is a great way to get introduced:

Daily Stoic Giveaway

These two Cosmic Mugs were mailed off to two modern day Stoic authors: Ryan Holiday and Tim Ferriss

The Daily Stoic (dailystoic.com) has helped me look more deeply into why I wake up everyday and make pots. You can learn about how a contemporary stoic book called, “The Obstacle Is The Way” helped me train for the pottery Guinness World Recoreds title here:

How Meditation Helped Me Set A Pottery World Record

Stoicism sounds boring, but the benefits in my life and pottery career have been remarkable. This giveaway has a bunch of amazing “stoic” items and it’s a great way to get your feet wet in how these ideas might be able to help you:

Daily Stoic Giveaway

No, I’m not getting paid to say this, I’m just a huge fan and have seen remarkable benefits in my own life and business. If you are struggling with anything, then I just thought you might benefit stoicism too. Here is what I find most useful and valuable:

Watch Joel Cherrico set the pottery Guinness World Records title for ‘most pots thrown in one hour by an individual’

What resources or tools help you get through tough times in your life?

Leave a comment below before Monday 8/28/2017 telling us what resources or tools have helped you get through tough times in your life. We’ll pick the best comment and send the winner one World Record Pottery Planter, ($179 value: $159 + 20 average packing and shipping) shipped almost anywhere globally, totally free!

To enter, you must leave one, genuine comment, or the moderator will not approve your comment or include you in the giveaway. Please use your PERSONAL name or initials and not your business name, as the latter comes off like spam. Please allow up to 48 hours for your comment to appear. You must also be on our email newsletter distribution list to qualify, so please make sure you are okay with receiving our email newsletter before you leave a comment. We will pick winners before the following Wednesday around 2pm Central and you will receive the pottery shipped to you nearly anywhere globally, totally free. 

Why We Treat Everyday Like Earth Day: Beautiful, Simple Ways To Be More Environmentally Friendly

*This is a guest blog post, edited by Joel Cherrico and written by Macy Kelly: CSB/SJU Marketing Intern at Cherrico Pottery. In this post, Macy addresses the ways we practice being eco-friendly at Cherrico Pottery. 

I’ve never met anyone who loves getting a box filled with packing peanuts. We know, they make a mess. At Cherrico Pottery, it’s important that we deliver your pottery as safely and as eco-friendly as possible. That’s why our peanuts are 100% biodegradable. Sustainability is a fun challenge that we take on in multiple parts of the Cherrico Pottery process.

Packing and Shipping

During Kickstarter, we used over 1,000 egg cartons to ship 1,000 pots. Egg cartons can always be requested via email during the checkout process in place of the biodegradable packing peanuts. When a shipment from Cherrico Pottery arrives, you will see the logo hand-painted on each box. This is because there is no point in branding with paper stickers or stamps on the boxes when we strive to be as unique and real as possible, while keeping the artistic vibe alive.

In The Studio

Joel sacrificed natural gas kiln firings and Copper Red Glazes, even though he used to get gorgeous results. You can view and learn about them in these three blog posts:

Gas Firing Stoneware Pottery at Cone 10: Natural Variations in the Copper Red Glaze

Glazing Handmade Ceramics at Cone 10: Painting with Fire

Copper Red Glazes: The Elusive Bright Red Pottery

His business model is devoted to long-term environmentalism. Gas kilns are easier to load and can produce beautiful pottery in bigger batches, but natural gas is a non-renewable resource. It doesn’t give opportunities to utilize free solar energy raining down from the sky. Electricity does. The electric kiln is not more environmentally friendly currently, but solar energy has the power to change that.

Kiln placement is another simple, smart choice that saves energy. Joel’s kiln is located in the middle of the studio, so it doubles as a radiant heater all winter. He also dries pottery using the heat of the kiln, saving energy and money every time he fires by being able to turn off other heaters.

Saving energy can be simple and beautiful, even with an act as simple as bringing pots outside to dry in the sun instead of using fans.

After taking a three day workshop from Steven Hill Pottery, Joel learned how to successfully apply up to 8 glaze layers on one pot. In this video, you can learn some of Steven Hill’s process too.

Cosmic Mugs have 4-5 layers of glaze each, but Joel chose not to purchase steel spray guns that Steven uses to get his magnificent colors. Spray guns require energy to fill a compressed air tank, as well as a spray booth to catch the airborne glaze chemicals. Instead, Joel created innovative ways to get similar effects simply using brushes.

It’s the same reason Joel uses kick wheels to make pottery rather than electric, motorized wheels.

Why Donations Relate to Environmentalism

Businesses aren’t required to use environmentally friendly materials or donate anything, ever. Cherrico Pottery has shipped worldwide to 16 countries, so we think it is only right to explore how we can help make the earth a better place. All of these donations are impacting the world in positive ways:

What’s Next? 

Our goal is to break ground on a new pottery studio that supports future pottery production with 100% solar fired pottery. This is a ridiculously ambitious goal, but not out of reach. If Tesla can debut an entire product launch on stored sunlight, then it must be possible to power a kiln.

If you want to help us accomplish this goal, please consider buying a pot.

🎁🎉 April Pottery Giveaway 🎁🎉

What’s one thing you do to encourage environmental sustainability? Leave a comment below before this Friday telling us one thing you do to try and be more environmentally friendly in your daily life, your job, hobbies, travel, anything! Joel will pick the best 3 comments and give them one of three pots ($459 value) totally free: World Record planter #26/159 ($159 value + $20 packing & shipping), one Cosmic Mug inspired by a Planetary Nebula ($125 + $15 packing & shipping) and one Cosmic Mug inspired by a Molecular Cloud Cluster ($125 + $15 packing & shipping).

To enter, you must leave one, genuine comment, or the moderator will not approve your comment or include you in the giveaway. Please use your PERSONAL name or initials and not your business name, as the latter comes off like spam. Please allow 24-48 hours for your comment to appear. You must also be on our email newsletter distribution list to qualify, so please make sure you are signed up. Joel will pick one winner Friday around 6pm Central and you will receive the pottery shipped to you nearly anywhere globally, totally free.

*UPDATE 4/28: ENDED. Congrats Holly, Liz and Kelsey and thanks so much to everyone who participated! Did you know that the word, “solar” was mentioned on this post/comments about 27 times and the words “recycle” and “recycling” and “recyclable” were mentioned about 275 times WOW! I hope you had as much fun reading these comments as I did. – Joel